What is a Sephora Squad? (all you must know)
Over time, Sephora’s marketing department developed a unique strategy to promote and sell its products and services through various platforms, including social media pages only.
Most recently, Sephora launched a social impact team called Sephora Squad to increase awareness of the company’s products. If you’re wondering what a Sephora Squad is, stay and get inspired!
What is the Sephora Squad in 2022?
Sephora Squad is a marketing tool made up of social media influencers who are actively marketing and increasing the visibility of the company’s products in 2022.Launched in 2019 and dabbling in #SephoraSquad, the squad is comprised of inspiring artists, storytellers and beauty enthusiasts with diverse interests, perspectives and followings.
To learn more about the Sephora Squad, how to become a Sephora Squad and more, keep reading for more facts!
How many people are in the Sephora team?
The Sephora Squad consists of 24 different influencers recruited each year.
Every year, the beauty brand announces the latest addition to #SephoraSquad, its popular partnership with a diverse group of content creators.
Why should you be a squad member?
Joining the Sephora Squad will instantly connect you with like-minded creators and provide networking opportunities to meet, ask questions and seek support.
Also, it gives you many opportunities to collaborate with Sephora events and work with various Sephora brands.
Does Sephora work with influencers?
Sephora accepts applications from beauty influencers of all backgrounds, not just Sephora team members.
Successful Squad members will enter into a one-year paid partnership with Sephora.
During this time, they will collaborate with the Ambassador Marketing Platform on a variety of exciting events and marketing programs.
What are the benefits of being a Sephora Squad member?
Check out all the benefits below:
- beauty booty– As a member of the Sephora Squad, you get early access to some of the most anticipated launches in the industry.
- Unlimited peers and professional guidance – All members of the Sephora team have unlimited access to the resources (company experts) they may need to realize and fulfill their dreams.
- increase your followers– Working for Sephora will expand your network and drastically increase your following. A broad following of the company will see your work.
- Chance to be featured– As a Sephora Influencer, you will also see you featured in Sephora’s videos and events, including the chance to shoot at Sephora’s Los Angeles studio.
- Access industry events and leaders Allows to connect with other influencers, Sephora teams and brand founders, build your network and make meaningful industry connections.
- Community Building and Mentoring – Sephora Squad members can become part of Sephora Equity Partners, charitable awards, and diversity and inclusion efforts and benefit from growth mentoring.
How can I join?
To become part of the Sephora Squad, follow these steps to join:
- Step 1: Create your account
Visit the Sephora Squad online platform and create your account by entering your email address and phone number (make sure you have a US or Canadian number to receive the code).
Sephora will then send a four-digit verification code to the phone number you provided and prompt you to enter this verification code on the web page.
- Step 2: Fill out the application form
After creating an account, fill out the Sephora Squad online application form.
This will take at least 10 minutes, then you should read the applicable terms carefully before submitting your application.
The final stage is for your followers to vouch for you by leaving a review on a unique page that Sephora will make for you after you submit your application.
You’ll receive a unique referral link and custom #SephoraSquad Instagram asset to help spread the word.
Being vouched for by your fans and followers will help Sephora rate you and understand the extent of your influence on the community.
When will I know if I’m in the Sephora squad?
After submitting your application and closing your application, you will receive an email in your account updating your application status.
After that, all Sephora squad members for that particular year will be announced within two months of application.
If you do not hear back, you can also contact the Sephora Squad Support Team for more information.
How Long Does a Sephora Squad Collaboration Take?
The Sephora Squad partnership will run for 12 months, with new Sephora Squad influencers selected each year.
After 12 months, you can choose to renew your partnership with Sephora Squad or terminate your contract.
Does it matter how many followers I have to join the Sephora squad?
Sephora doesn’t solely rely on applicants’ follower counts to grant them opportunities as corporate influencers.
Instead, the company values unique, unfiltered, sorry storytellers, no matter how many followers they have.
Sephora is looking for people who are ready to showcase their passion for beauty, learning and content creation on their social pages and connect with the online beauty audience.
What Types of Influencers Can Apply for Sephora Squad?
Sephora is accepting applications from individuals with active Instagrams who are interested in becoming the creators of a new generation of beauty content and are ready to join the company’s trailblazers.
Sephora also encourages applicants from the UAE, Saudi Arabia, Kuwait, Qatar or Bahrain who reside in Canada or the US to apply regardless of gender.
Can Sephora employees apply for Sephora Squad Influencers?
Sephora employees who have worked for at least three days and have a good working relationship with a manager or supervisor can apply for a Sephora Squad.
Also, in addition to the above requirements, you must have an active Instagram account.
However, FSC employees who work directly with Sephora brands or influencers are not eligible for Sephora Squad positions.
This also applies to Kohl’s and JCPenney employees working at the Sephora counter
Is there a minimum age to join?
To be part of the Sephora team, you must be at least 18 years old.
Is the Sephora Squad app available globally?
Unfortunately, the Sephora Squad is only open to US and Canadian residents who have access to cell phone numbers in both countries.
To learn more, you can also read our posts on whether Sephora matches foundation, whether Sephora offers fragrance samples, and whether Sephora recycles cosmetic containers.
in conclusion
The Sephora Squad is a team of 24 influencers open to US and Canadian residents only. The Sephora squad is tasked with marketing and selling the company’s products.
Regardless of your following, you can opt-in to the Sephora Squad by visiting the company’s official page, following the procedure, and patiently waiting for a response from the company.
