What is the ASOS market? (all you must know)
There are different types of retailers around the world, and each retailer has a unique sales business model.
One such retailer is ASOS Marketplace, which operates in the fashion industry and enables different fashion sellers to reach customers. So, if you’ve seen ASOS Marketplace before, do you know what it is or how it works? Here’s everything you need to know!
What is the ASOS market in 2022?
ASOS Marketplace is an online platform catering to vintage sellers and independent boutiques in 2022. Founded in 2010, the platform provides space for third-party boutiques to sell products through the ASOS Marketplace website. As such, ASOS offers a diverse collection from well-known and upcoming fashion brands.
Read on to learn more about ASOS Marketplace, when it started, who owns it, how it’s different from ASOS, and other facts!
When does the ASOS market start?
ASOS Marketplace was launched in 2010. At the time of launch, it started with just 20 sellers, but has grown to have more brands from around the world.
In fact, even today, some of these pioneer sellers are still working with ASOS Marketplace.
What is the ASOS market known for?
Whether you’re selling vintage clothing or new brands, ASOS Marketplace is the place for you.
The platform is known as the home of independent boutiques, hot new brands and vintage sellers.
So if you’re looking for vintage clothing, ASOS Marketplace is a great place to start.
The company stocks rare accessories and apparel from around the world as well as top brands such as Champion and Tommy Hilfiger.
On the other hand, you can find unique clothing and accessories from emerging brands under the “Indie Brands” category.
In fact, you can choose whatever you want based on your gender or country.
How many boutiques are on ASOS Marketplace?
While Marketplace started with just 20 sellers, today it has more than 900 boutiques from around the world.
These brands come from over 50 countries including Australia, Belarus, Bulgaria, Austria, Denmark, Italy, Greece and more.
Who owns the ASOS market?
ASOS Marketplace is part of ASOS, the UK-based online fashion and cosmetics retailer.
ASOS is the parent company established in 2000 by Nick Robertson, Deborah Thorpe, Andrew Regan and Quentin Griffiths.
ASOS is a public company and its largest shareholder is currently Anders Holch Povlsen, owner of the Danish company Bestseller A/S, with a 26% stake.
Other stakeholders include Capital Group, T. Rowe Price and Camelot Capital Partners LLC.
As it is a public company, it is listed on the London Stock Exchange and is part of the FTSE 250 index.
Is ASOS Marketplace different from ASOS?
Although ASOS and ASOS Marketplace are under the same brand, there are some differences between them.
First of all, ASOS is the main platform and it works like any other retailer. It lists its branded products for sale and other brands for customers to buy.
On the other hand, ASOS Marketplace works like E-bay or Amazon and has third-party sellers to sell.
If you have an account on the platform, you can sell your fashion products.
Is everything on ASOS Marketplace legal?
Since ASOS Marketplace focuses on vintage goods, companies must ensure that all products on the platform are legal.
As a company, ASOS is committed to protecting buyers and sellers from counterfeit products.
In fact, the company has a fashion police patrol whose job it is to check the site for counterfeit products and weed out any suspicious products as quickly as possible.
If the patrol finds a boutique selling counterfeit products in the market, they report it to the authorities and ban them from the site.
Additionally, ASOS Marketplace encourages buyers to be on the lookout for questionable clothing and accessories, including questionable prices.
So, if you think an item is fake, you can report those items to the retailer for action.
Is the ASOS market used?
If you buy clothes and accessories from the ASOS market, you will find second-hand items.
ASOS Marketplace sells used clothes because it helps eliminate the carbon footprint of buying new clothes.
As such, the ASOS website offers a selection of used vintage brands and vintage items at affordable prices.
Is ASOS Marketplace American?
While ASOS Marketplace is popular in the US, it is actually a UK company. Its parent company ASOS was established in London.
Currently, the brand ships from its fulfillment centers in the UK, US and other European countries.
What is the revenue of ASOS Marketplace?
Since its inception in 2010, ASOS Marketplace has expanded globally.
During the start of the pandemic in 2020, sales increased significantly as demand for loungewear increased.
In that year, demand for jumpers increased by 421%, sweatshirts by 166% and women’s hoodies by 119%.
Currently, ASOS has £1.7 billion in UK revenue and £1.6 billion in retail sales.
What are the key demographics of the ASOS market?
ASOS Marketplace is primarily built for young people.
More specifically, the company has vintage clothing and products from independent brands to target a younger audience focused on fashion merchandise.
To learn more, you can also read our post on what an ASOS outlet is, whether ASOS is legal and how to cancel your ASOS order.
in conclusion
ASOS Marketplace is an online platform that caters to antique sellers and independent boutiques. Founded in 2010, the platform provides space for third-party boutiques to sell their products through the ASOS Marketplace website.
Because of this, the company offers a diverse collection of products from well-known and upcoming fashion brands. ASOS Marketplace sells legitimate products and ensures that any counterfeit items are removed from the site immediately to protect buyers and sellers.
