Where does Amazon Fresh come from? (food sources, warehouses + more)
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Success inevitably breeds competition, and when tech giant Amazon sees Instacart owning the grocery delivery market, it’s no surprise that Amazon wants to tap into it.
So where does Amazon Fresh come from? Where does the company get all the food it sells, especially perishables like meat and produce? Here’s what you need to know!
Where will Amazon Fresh come from in 2022?
As of 2022, Amazon Fresh food orders are assembled and delivered in warehouses, just like the company’s merchandise locations. Perishable and non-perishable food items are also stored in these warehouses after being manufactured or procured from production in different factories and farms.
Let’s take a closer look at where some of Amazon Fresh’s food might come from, and if that’s what you’re wondering, read on!
Where does Amazon Fresh get its food?
In the 21st century, consumers are more interested in purchasing goods than ever before.
So it’s a fair question to wonder where Amazon Fresh, a subsidiary of the world’s largest retailer, gets its food. Let’s take a closer look at some examples.
1. Beef
If any items in your grocery store are sourced internationally, the label must say so (eg, “Mexico Product”, etc.).
Additionally, most of Amazon Fresh’s meat comes from the U.S., and non-U.S. meat is noted on the label and its product page.
Under the Fresh brand of ground beef, someone asked what the source of the meat was, and they got the answer: the JBS Swift Beef plant in Utah.
In addition, Amazon has a major beef manufacturer as its partner, which will certainly make it easier for Amazon to expand its fresh business in the US
2. Production
It’s fair to assume that Amazon Fresh works with major produce suppliers to deliver fresh fruits and vegetables.
Other popular items include bagged salads, and the Fresh Market sells several different pre-made salad mixes from the Whole Foods brand 365.
(Of course, Amazon bought Whole Foods in 2017.)
3. Shelf stable items
One of Amazon’s own “store” brands is Happy Belly, which includes a range of shelf-stable groceries.
One of them is Nuts and Assorted Dried Fruits, made by SunTree Snack Foods LLC of Phoenix, Arizona.
In addition, the company supplies store-brand merchandise to chains such as Harris Teeter and HEB.
Another manufacturer that supplies the Happy Belly brand is Illinois-based Treehouse Foods, which makes mayonnaise for Amazon Fresh.
As you can see, while Amazon Fresh has warehouses across the US, its food sources are much like any grocery store with a generic home brand.
Is Amazon Fresh from the Warehouse?
Food delivered through the Amazon Fresh grocery service is literally stored and shipped from warehouses.
This may also explain why Amazon Fresh’s service area is still so limited (currently only about 20 cities).
If Amazon is using an established warehouse, installing groceries — especially fresh and frozen — in a portion of the space is a logistical challenge.
Are Amazon Fresh trucks refrigerated?
Amazon Fresh trucks are refrigerated, and the company takes some other steps to ensure fresh food doesn’t go bad.
First, perishable items may be specially packaged, especially frozen items.
Second, Amazon Fresh requires customers to set specific delivery times.
Not only is this convenient for the recipient, but it also makes it easier to coordinate deliveries and get groceries on the truck in the shortest possible time.
Is Amazon Fresh the same as Whole Foods?
Amazon Fresh and Whole Foods are not identical, both are considered subsidiaries of parent company Amazon.
Also, Fresh is a grocery delivery service. While Whole Foods was a 2017 acquisition, Amazon has used it as an established entry into digital and physical grocery.
Amazon Fresh sells Whole Foods products, including the Whole Foods-branded 365, a more affordable but still high-quality line.
Where does Amazon Fresh come from?
In addition to the US, Amazon Fresh also operates in the UK, especially in London, UK.
According to the article, Amazon is looking for “artisan producers” to include in its grocery offerings, including Gail’s Artisan Bakery and brands like Paxton and Whitfield.
Some of Amazon Fresh UK’s new partners have even seen their products go national, while others remain local in their origin.
To learn more, you can also check out our posts on what is Amazon Fresh, what is Amazon Prime pantry, and when does Amazon deliver.
in conclusion
Amazon Fresh sources its products in the same way as any other grocery store, with wholesale suppliers behind its brands and Whole Foods’ brands.
Store the food, assemble the order, and get the goods out of the warehouse and delivered to your front door in a refrigerated truck.
