Why is 711 so expensive? (here are five reasons)
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Most people are pretty aware of the price of stuff, and you’ve probably noticed that 711 stuff tends to cost more. In fact, some items can cost 30% more than a typical grocery store.
There are many different reasons for this phenomenon. To find out why 711s are often so much more expensive, read on!
Why is the 2022 711 so expensive?
In most cases, the 711 is more expensive because from 2022 you’ll be paying for convenience. The 711 also has to hire staff 24/7, which increases overhead costs for the company, and having a large number of machines can quickly add to the overall cost of store maintenance.
For everything you need to know about why 711s are often more expensive, check out the other reasons for higher costs below.
1. Convenience
The main reason 711 is usually more expensive than other stores is its convenience.
Often when someone stops at 711 just to pick up something, the company has to charge more per item to make money.
711 also has many convenient services such as ATM and AXS machines.
2. Marketing
711 payment a lot of for advertising. Almost everyone knows what a 711 is because of its strong marketing strategy.
However, all this marketing costs money. This extra price is passed on to you when you shop there.
Brand recognition is one of the main reasons why it is so much more expensive than other stores.
3. Machine maintenance
Many 711 locations have a surprising number of machines. Its machines contain most of the food items, such as slurpees, a cup of noodles, and more.
Also, taking care of all these machines is very expensive. Most stores have a technician who is paid to help take care of the machines on a daily basis.
However, because of this extra maintenance cost, you will pay more for everything you buy there.
4. Rent
Usually, 711 stores are much smaller than other stores, however, more shop. As a result, the company has to pay more rental income.
Also, when you rent a smaller space, you pay more per square foot than a larger space.
Also, the expected sales of the 711 are a lot different than your average gas station. It’s not surprising that landlords charge higher rents, knowing that 711s can be bought.
5. Extended time
711 is open much longer than other stores. As a result, their employers have to pay for staffing 24/7, which can get very expensive.
However, these extended hours set them apart from other stores. Therefore, you need to charge more per item to make enough money.
In other words, not many people were willing to work night shifts at 711, so the company had to pay for those shifts.
Are all the items in the 711 more expensive?
While many of the 711’s are more expensive, for all project. Some items are actually a little cheaper than other stores.
For example, the 711 tries to compete with regular groceries. For example, you may find that milk is especially cheap in their stores.
Where 711 makes money, however, is its convenient, easy-to-eat meals and other convenience items.
Also, any ready meals at 711 will be more expensive than other stores.
To learn more, you can also read our related posts on why 711 is called 7-11, 711 is a franchise, and whether 711 will close.
in conclusion
Like most convenience stores, the 711 is quite expensive. You pay part of the fee for the convenience of having a 711 on your corner. Also, since its stores are open 24/7, it has to hire more staff.
For this reason, 711s usually cost more than other stores, which means higher prices at the checkout.
