Amazon Prime Statistics (23 Fun Facts, Trends + Statistics)
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Amazon Prime is very popular all over the world, but have you ever wondered some important facts and trends about Amazon Prime?
I’ve been researching the top 23 Amazon Prime stats and want to tell you all about them, so keep reading to find some cool facts!
2022 Amazon Prime Statistics
As of 2022, Amazon Prime is available in more than 20 countries. Additionally, more than 200 million people are Amazon Prime members, and the 2020 Amazon Prime fee is $25 million. Amazon is worth more than $1 trillion in 2021, and 90% of online shoppers in the US have purchased at least one item from Amazon.
Do you want to learn more great Amazon Prime stats or have more questions answered? If so, keep reading below to learn more!
1. Amazon Prime in over 22 countries
Amazon Prime is not available everywhere and is currently only available in 22 countries, including the following locations:
- U.S.
- U.K.
- Italy
- Japan
- India
- Canada
- China
- France
- Austria
- Dutch
- Spain
- turkey
- Sweden
- Brazil
- Germany
- Saudi Arabia
- Australia
- Luxembourg
- Poland
2. More than 200 million Amazon Prime members
As of early 2021, Amazon Prime has more than 200 million subscribers, a huge increase in Prime subscribers in just three years and will only increase over time.
For example, in early 2018, Prime members numbered 100 million, so the number of subscribers doubled in three years!
3. Prime daily sales top $11 billion in 2021
In 2021, Prime Day sales will exceed $11.79 billion, up from $1.59 billion in Prime Day sales in 2016.
4. Amazon’s Prime fee revenue tops $25 billion in 2020
Amazon Prime subscription fees continue to rise, so it’s no surprise that a statistic from Amazon Prime shows that Prime fee revenue topped $25 billion in 2020!
Additionally, Amazon has earned a lot of revenue from Prime over the years, with more than $14 billion in revenue in 2018 and more than $19 billion in 2019.
5. Amazon has 90% market share in 5 categories
Thanks to Amazon Prime, Amazon has more than 90% market share in categories such as batteries, kitchen and dining, home improvement tools, gold, and skin care.
6. There are over 300 million active users on Amazon
Not specifically for Amazon Prime, but did you know there are over 300 million active users on Amazon? Plus, it’s a trend that people don’t think will go away anytime soon.
7. 197 million people visit Amazon.com every month
I’m not surprised that Amazon Prime is one of the reasons more than 197 million people visit Amazon.com every month.
8. 90% of online shoppers have purchased from Amazon
Online shoppers continue to use Amazon as one of their primary retailers, so it’s no surprise that more than 90% of online shoppers have made at least one purchase on Amazon.
Also, Amazon has only become more popular for online shopping in the past few years, so one expects that number to get even higher in the coming years.
9. Amazon’s 2021 valuation tops $1.5 trillion
In 2021, Amazon is valued at more than $1.5 trillion, a huge jump from its 2015 valuation of just $172 billion.
10. The U.S. accounts for more than 74% of Amazon Prime subscriptions
We all know that Amazon Prime is popular worldwide, but did you know that most Prime subscriptions are in the US?
Additionally, the U.S. accounts for about 74% of total Amazon Prime subscriptions, and is expected to only increase over the next few years.
11. Amazon Has Over 2.5 Million Third-Party Sellers
There are over 2.5 million third-party sellers on Amazon, which is an interesting fact that I didn’t see when looking up Amazon Prime stats.
12. About 175 million Amazon Prime Video subscribers in 2021
Amazon Prime Video is one of the most popular Prime benefits, with more than 175 million Amazon Prime Video subscribers as of 2021, a huge leap from previous years.
For example, in 2019, there were approximately 96 million Prime Video subscribers, so this number has grown substantially in just a few years.
13. 62% of Prime Day sales come from the U.S.
Amazon Prime Day is a big deal every year, but did you know that 62% of Prime Day sales in 2021 will come from the US?
As a result, only 38% of Prime’s daily sales revenue comes from the various international markets where Prime offers.
14. Prime members spend more than $1,400 a year on average
Amazon Prime offers free one- or two-day shipping, which is probably why so many people spend money on Amazon and enjoy shopping online at the e-commerce giant.
For example, Prime members spend an average of $1,000 to $1,400 a year on Amazon!
15. Prime members bought 250 million items during Prime Day 2021
Prime Day is an amazing event where you can find great deals on a wide range of products, with over 250 million items purchased worldwide in 2021!
Therefore, it is expected that this number will increase in the coming years and it will be a trend for people to buy more items during these two days of great sale!
16. Amazon Spent $11 Billion on Prime Content in 2020
In 2020, Amazon spent more than $11 billion on Prime content, an impressive figure considering Amazon spent just $2.6 billion on Prime content in 2015.
17. 72% of Americans get Amazon Prime same-day or next-day delivery
72% of U.S. households get Amazon Prime same-day or next-day delivery, and fast delivery is a huge motivator for people to buy a Prime membership.
18. 58% would increase the total number of Prime orders that were delivered the same day
Not all items offer same-day delivery, but if you spend a certain amount on Amazon to get it, 58% increase the total just to get same-day delivery.
19. Prime Music subscribers reach 55 million in 2020
Prime Music isn’t much talked about, but it’s still a huge success for Amazon, with over 55 million Prime Music subscribers in 2020.
Also, that’s a huge leap from just 16 million Prime Music subscribers in 2018, 32 million in 2019, and then 55 million in 2020.
20. 90% Get Amazon Prime Free Shipping
One of the main reasons people join Amazon Prime is free shipping, but did you know that 90% of Amazon Prime members only have free shipping?
Furtzermore, since online shopping has grown so rapidly over the past few years, I suspect this is a motivating factor for people to buy Amazon Prime.
Plus, free 1- or 2-day shipping lets people get household items quickly without leaving their homes.
21. 81% of 18- to 34-year-olds own Amazon Prime
While it’s no surprise that young people love Amazon Prime, the fact that 81% of 18- to 34-year-olds have Amazon Prime is a little surprising!
22. Amazon Prime Air can be delivered in 30 minutes
Amazon Prime Air is used more frequently for location-specific deliveries, and it can get your order to you in less than 30 minutes!
Additionally, Prime Air is expected to become the standard in the next few years, and not going away anytime soon.
23. The Fire TV Stick 4K is the most popular Prime Day item in 2021
The Fire TV Stick 4K is the most popular Prime Day purchase of 2021, and it’s no surprise that Amazon has sizable discounts on this item and others like it during Prime Day.
However, other items are generally available for purchase during Prime Day 2021, including the following:
- Keurig K-Slim Coffee Market
- Apple Cider Vinegar Fudge Vitamins
- iRobot Roomba 692 Robot Vacuum
- Crest 3D Professional Effect White Bar
How popular is Prime Video?
Amazon Prime Video is hugely popular, with about 175 million people currently subscribed to Prime Video, and that number should increase significantly over the next few years.
For example, by 2026, there will be more than 240 million Prime Video subscribers, with the younger demographic making up the majority of usage.
Who is the target audience for Amazon Prime Video?
The 18- to 34-year-old age group is the target audience for Amazon Prime Video, although millions of people above that age group subscribe to Amazon Prime Video.
Is Amazon Prime more popular than Netflix?
If you’re talking about streaming movies and TV shows, Amazon Prime isn’t any more popular than Netflix, although Amazon Prime is right behind Netflix.
For example, Amazon Prime Video has 175 million subscribers and Netflix has 222 million, so it’s close, but Netflix is by far the most popular.
To learn more, you can also read our posts on what is Amazon One, Amazon seller complaints, and Amazon book sales statistics.
in conclusion
I found some interesting Amazon Prime stats, including that Amazon Prime is available in 22 countries, but 74% of subscribers live in the US.
Additionally, Amazon Prime Video has more than 175 million users, and in 2020, Amazon spent more than $11 billion on Amazon Prime content.
Additionally, Amazon Prime Day has been a huge success and is growing in popularity, with over 250 million items purchased during Prime Day 2021!
