What is Nordstrom Local? (all you must know)
When Nordstrom Local was first introduced to US retail in September 2017, it received a lot of positive criticism as business analysts appreciated the innovative approach.
However, customers found it difficult to understand the concept of Nordstrom Local in other Nordstrom stores and often asked, “What is Nordstrom Local?” We researched this question, and here’s what we found!
What is Nordstrom Local in 2022?
Launched in 2017, Nordstrom Local is Nordstrom Inc.’s retail concept where customers can access the company’s products and services in a convenient and centralized location. As a community center, Nordstrom Local is generally smaller than the average Nordstrom store and operates with a more service-centric concept. The first Nordstrom Local was in Melrose.
If you want to learn more about Nordstrom Local, the difference between Nordstrom and Nordstrom Local, Nordstrom Local’s services, and more, keep reading!
What is the difference between Nordstrom and Nordstrom Local?
The main difference between Nordstrom and Nordstrom Local is that the latter doesn’t keep inventory available for purchase, but instead allows customers to pick their favorite items online before visiting the store.
Unlike regular Nordstrom stores, Nordstrom Local is particularly interested in the experience of delivering store merchandise.
Additionally, while Nordstrom Local is a business concept of Nordstrom Inc., it is more service-oriented and sourced from Nordstrom’s website and other stores.
Additionally, the Nordstrom Local concept utilizes a personal stylist to provide professional advice along with other services such as an in-store bar and nail stand.
Ultimately, Nordstrom Local enhances the speed and convenience for Nordstrom customers.
In terms of business strategy, Nordstrom aims to provide customers with luxury through a high-end store experience, while Nordstrom Local aims to create more personalized customer interactions.
Finally, Nordstrom Local encourages customers to return products faster thanks to a personalized shopping experience.
What services does Nordstrom Local offer?
Nordstrom Local features styling suites and eight dressing rooms around the center’s meeting space, where customers can relax in comfort, have a drink and chat with stylists.
In addition, the store offers services such as dressing and tailoring and order pickup at the store entrance.
Services offered by Nordstrom Local include:
personal stylist
Generally speaking, personal stylists at Nordstrom Local improve a customer’s shopping experience by coaching them and providing them with fashion advice.
From creating a new wardrobe to picking out gifts, personal stylists make sure clients get the best price at the price they suggest.
Also, it is important to note that clients must book a personal stylist through online platforms, by phone or in person.
On-site modification and tailoring
Nordstrom Local also provides necessary on-site modifications and customization services.
That said, the store’s tailors make sure that the necessary adjustments are made before leaving the store to get the selected garments a perfect fit.
Buy online, pick up in store
If a customer orders an item through Nordstrom.com, they can request that it be picked up at Nordstrom Local.
Same day delivery
Nordstrom Local’s same-day delivery service is available for purchase changes if ordered before 2pm.
Additionally, Nordstrom Local ensures delivery to customers’ home addresses.
curbside pickup
Nordstrom Local offers curbside pickup for modifications and purchases under the Buy Online, Pick Up in Store categories.
The order is then hand-delivered to the customer’s car.
Trunk Club & Trunk Club Customization
Nordstrom Local offers customers a convenient location to meet with Trunk Club stylists and pick up or return items.
Through the services of Nordstrom Professional Tailors, customers can receive professional assistance in selecting the right fabric or creating the perfect Trunk Club Custom garment.
Nordstrom gift card
By purchasing a Nordstrom gift card at Nordstrom Local, the company donates 1% of sales to nonprofits in the local community.
style board
The Nordstrom Style board is a salesperson tool that allows personal stylists and salespeople to create digital boards illustrating personalized fashion recommendations for different occasions.
With style boards, customers can view fashion illustrations over the phone and purchase them through Nordstrom.com.
Additionally, in addition to fashion illustrations and testimonials, customers can chat with a personal stylist or salesperson through the app for expert advice.
Nail service
Nordstrom Local also offers clients eight unique and unique manicure services to help clients create the perfect look.
easy return
Nordstrom Local allows customers to make returns from Nordstrom stores, Trunk Club and Nordstrom.com.
Live refreshments
Nordstrom Local offers a full beverage menu, including cold-pressed juices from Pressed Juicery, beers and wines from California, and handcrafted espresso drinks from Nordstrom Ebar.
What is the difference between Nordstrom Rack and Nordstrom Local?
Although Nordstrom owns Nordstrom Rack and Nordstrom Local, the two operate under different philosophies.
That said, Nordstrom Rack is designed to provide customers with a shopping experience that’s nearly similar to Nordstrom’s, but with fewer luxuries and more deals and discounts.
Nordstrom Local, on the other hand, aims to provide customers with a more service-oriented shopping experience, rather than offering merchandise like a regular store.
Can I return Nordstrom purchases to Nordstrom Local?
Nordstrom Local accepts returns from all Nordstrom stores, Nordstrom.com and Trunk Club.
In addition, Nordstrom Local ships customer-returned items to other online retailers.
Bring your items to Nordstrom Local and the store will ship them for you wherever you shop.
Is Nordstrom Local cheaper than Nordstrom?
Because Nordstrom Local doesn’t stock like Nordstrom stores, there’s no way to compare fees or prices between the two stores.
In addition, Nordstrom Local has a wider range of services and prices vary.
To learn more, you can also read our posts on why Nordstrom is so expensive, Nordstrom racks, and why Nordstrom racks are so cheap.
in conclusion
In summary, Nordstrom Local is a store concept from Nordstrom that is more focused on offering services rather than selling generic merchandise.
Customers can view items online and request curbside pickup or delivery in-store.
Additionally, they can book a personalised service from a stylist and request modifications from an on-site tailor.
