What is an Amazon ASIN? (all you must know)
Amazon is the leader in all areas of e-commerce, with millions of products from companies around the world.
If you’ve ever shopped or sold on Amazon, you might be wondering: What is an Amazon ASIN? I was thinking about this too, so I did a deep search and here are all the updates I can give you!
What will Amazon ASINs be in 2022?
Amazon ASIN is the standard product identification number used by e-commerce retailers’ barcode systems in 2022. Most numbers usually have ten characters, a mix of letters and numbers. Sellers and shoppers use ASINs to identify and find specific products in Amazon’s extensive catalog.
Read on to learn more about the Amazon ASIN, including how it works and where to find it, plus other relevant facts!
What is an Amazon ASIN used for?
Amazon uses standard product identification numbers to index search results pages, track product inventory, and reference catalog information.
The e-commerce giant’s product catalog wouldn’t exist without an Amazon ASIN. Each unique product identifier helps consumers find the product they want.
For most products, a new ASIN is generated when the item is added to the Amazon catalog. For books, the ASIN and ISBN numbers are the same.
Each marketplace’s ASIN is unique, but Amazon sites from other countries may not use the same ASIN for some products.
Amazon’s selling policies include ASIN guidelines that sellers must follow to avoid violating the terms or disqualifying them.
Why are Amazon ASINs important?
Amazon ASINs can index search results and catalog pages, manage inventory, and browse Amazon’s vast collection of everyday items.
Identifiers help shoppers search for specific items, browse multiple categories, and find the closest match to their initial query.
As a leading e-commerce platform, Amazon uses ASINs to ensure accurate product searches for the best shopping experience.
That’s why it’s important for Amazon sellers to always use the correct ASIN in order to organize their products properly.
When listing a product on Amazon, the product must match an existing ASIN or a new ASIN.
How do I find the Amazon ASIN number?
The Amazon ASIN number may be on the product’s URL or details on Amazon. There are also third-party tools that can be used to find identification numbers.
The quickest way to find the ASIN number is to look for the item in the browser bar, as the identifier will be listed in the item name and the URL after /dp/.
You can also scroll down to the bottom of the product detail page to see the ASINs under the Additional Information section. It’s listed above customer reviews and first available date.
If you need to find hundreds or even thousands of products to sell at once, it may be worthwhile to invest in a third-party software tool.
Instead of searching for a separate URL for each item, you can use a software tool to do a bulk upload that returns each ASIN number.
Of course, using third-party software instead of manual Amazon ASIN lookups involves higher costs. If you only have a few items, it’s easier and cheaper to find them manually.
What is the Amazon ASIN Policy?
All Amazon sellers need to pay close attention to the company’s policy as it is prohibited to make new ASINs for items currently listed on Amazon.
This may result in suspension or cancellation of selling privileges, so suppliers are encouraged to check if any items are already on the platform.
Amazon’s product variation policy is also important for ASIN generation. Parent products and related products in different sizes or colors will appear under one parent ASIN identifier.
Sellers must follow all guidelines related to product variations to confirm that the ASINs match and the relationship between the two items is clear.
How to make a new Amazon ASIN?
Now that you know about Amazon ASINs, you might want to add items to Amazon, in which case you’ll need to create a new identifier for each product.
Making a new ASIN is easy – you just click on the option to add a product and you can match your existing product to the correct ASIN.
Otherwise, follow the prompts to make an ASIN for the new product, and once the page is published, you can start selling.
Remember, when you create a new ASIN, other sellers with the same product will also use this number.
To learn more, you can also read our posts on Amazon seller complaints, Does Amazon accept Mastercard, and Chewy vs Amazon.
in conclusion
Amazon ASIN refers to the standard product identification number, which is used to identify products and find products through Amazon’s highly accurate search function. Letters and numbers make up these 10-digit identifiers.
Every time a product is uploaded to Amazon, a new ASIN is assigned, except for books whose ASIN and ISBN match. Shoppers can use ASINs to find products, while sellers can track inventory and track sales across Amazon.
