Why is Lululemon so popular? (11 reasons)
You may have heard of Lululemon before. This famous athleisure brand is everywhere! While there are several sportswear companies out there, Lululemon seems to be doing really well. So how did this company become so well-known and successful?
In case you’re wondering, here are 11 reasons why Lululemon is so popular. Read on to find out how this clothing brand used quality merchandise and clever branding to get where it is today!
Why is Lululemon so popular in 2022?
1. Comfortable clothes
If you’ve tried Lululemon clothing, you know how comfortable it is.
Not only is Lululemon fabric soft on the skin, but the garment holds everything securely in place without feeling suffocated.
Also, they are breathable and flexible so you can do everything from splits to running.
Lululemon invests heavily in innovation. Its “Feeling Design Science” technology shows how much research goes into creating the perfect garment.
Therefore, Lululemon’s clothes feel very easy to wear.
2. Durability
Lululemon is known for its durability, as the brand’s apparel is made with durable fabrics and designs.
People prefer clothes they can rely on for the long haul, and Lululemon clothes won’t stretch with wear or shrink in the wash.
In all the time I’ve owned Lululemon, I’ve never even had an item tear or have a hole. Overall, it retains its shape, size and quality for a long time.
3. Lululemon is stylish
Lululemon is not your typical sports gear. While it’s functional, it’s also stylish enough to be worn in and out of the gym.
Whether running errands around town, grabbing a cup of coffee with friends, or taking a new HIIT class, Lululemon apparel will come in handy.
Sweatpants may be known for being sloppy, but Lululemon is considered stylish. Apparel that looks comfortable and fitted, no matter the activity.
4. Lululemon is likable
Lululemon apparel is suitable for all body types. Proper fit, doesn’t pinch the skin or create a muffin top feel like other pants, feels secure.
This company creates garments that make everything look tighter without hiding curves.
Many leggings also feature a high waist to stay upright during exercise and provide some nice tummy control.
5. Good for exercise
Lululemon fabric is mobile, breathable and flexible. These are ideal components for any physical activity.
Lululemon was originally designed for yoga. However, as the company expanded, so did its merchandise.
There are clothing options for high-sweat activities such as running and flexible sports such as stretching.
For example, Nulux fabrics are lightweight and breathable, making them ideal for exercising in hot weather.
Lululemon garments also give you just the right amount of support without stressing you out. You don’t have to worry about climbing up your pants or pulling down your shirt when you’re walking around.
As the company puts it, “You perform best when you feel your best.”
6. Align Yoga Brand
People are raving about Lululemon’s Align brand. It is touted as one of the best yoga clothing brands. But has it lived up to the hype?
In our opinion, it does, for several reasons. Align products are made from Lululemon’s Nulu fabric, which is described as “buttery soft”.
Imagine pulling on a pair and feeling as if you’re blending in. As far as materials go, it’s hard to beat.
Aligned clothing also has a lot to offer. The Align leggings have a high waist without feeling tight.
So, whether you’re doing stretches in a yoga class or just eating a big meal, align your clothes to stretch when you’re doing stretches.
7. Targeted Advertising
Lululemon has a strong advertising campaign. To better target their market, the company created a fictitious profile of their ideal client.
Ocean is a 32-year-old female professional with an annual income of approximately $100,000. She’s busy and successful while still staying healthy.
Duke is a 35-year-old male who is both athletic and fashion-conscious. He earns slightly more than Ocean and is willing to pay a premium for comfort and style.
Using these two archetypes, the company succeeded in reaching its target audience; those who fit the description would be drawn to the image, while 20-somethings struggled to live up to it.
8. Contact with consumers
Lululemon understands that customer relationships are an important part of doing business and wants customers to feel important and part of a larger community.
This is achieved through exemplary customer service, a strong social media presence and brand ambassadors.
Lululemon offers community events such as free yoga classes, workshops, and yoga-inspired festivals.
In addition to being a clothing brand, Lululemon also wants to be seen as a community hub. People who feel more engaged with the brand are more likely to be repeat customers.
9. People accept the lifestyle
Consumers aren’t just drawn to Lululemon’s comfortable, functional activewear. Instead, they like the image created around the company name.
Lululemon’s marketing is smart because they’ve created a lifestyle brand that continues to appeal to younger generations.
If you wear Lululemon, you’ll be considered the elite of fashion and health. Being a part of this cool, healthy conscience community can be a motivating factor for many.
10. Athleisure wear is growing in popularity
Athleisure clothing is becoming more and more popular. After all, why don’t people want to look good and be comfortable?
Athleisure apparel is expanding, becoming more stylish and versatile.
These days, athleisure can be used for both events and everyday activities as you can wear it for a sweaty workout or even a casual outing.
11. Loyal customer base
Lululemon has done a great job of building a solid, loyal customer base. The company attracts people with clever marketing and quality clothing.
However, Lululemon retains customers by making them feel part of the brand’s image.
People keep coming back for more information and to spread the word, which creates more buzz and free marketing for the company.
To learn more, you can also read our post on why Lululemon is known as Lululemon, Lululemon Athletica, and Lululemon is publicly traded.
in conclusion
Lululemon is known for its savvy marketing and quality products. Consumers rave about the comfort, style and longevity of clothing. While clothes may be self-promoting, people also buy images created by Lululemon.
Add a strong sense of community to the mix, and you have a loyal customer base that will not only return, but spread the word.
