PetSmart Competitive Advantage (9 Distinct Factors)
With more than 1,600 stores in North America, PetSmart has established itself as the retailer of choice for well-groomed pets and a variety of essential products and services for pet owners.
Given PetSmart’s success, it’s natural to wonder what’s driving it to thrive. Read on to find out what I found out about PetSmart’s competitive advantage!
PetSmart Competitive Advantage
1. Sell hot selling pet products
PetSmart is the largest specialty pet retailer in the United States because of its wide range of products and ability to meet consumer needs.
The pet keeping trend has seen a growing demand for prescriptions and quality pet supplies, and PetSmart has capitalized on this to offer consumers a range of such products.
In addition, PetSmart offers food, toys, treats, and other services in its stores, all in one location, to satisfy its customers.
2. A series of locations
With over 1600 stores in the US, Canada and Puerto Rico, PetSmart continues to thrive because it is easy for customers to use.
PetSmart stores are often strategically located next to other large retailers in commercial establishments and are easily accessible from main streets, attracting a large number of tourists.
In addition to the store, PetSmart also has 200 hotel facilities that provide quality day care and boarding services for a variety of animals.
With extras like this, PetSmart is able to maximize profits and build a reputation among customers that they care about animals.
3. Lifetime Commitment
PetSmart’s business philosophy is to provide pets and owners with goods and services for a lifetime.
That means PetSmart aims to be the central location for pet owners with all the essentials their animals need, ensuring repeat customers.
There is no need to use competitive retailers as all their goods and services are offered under one roof and all customer needs are catered for.
4. Store structure
The pet retail giant’s stores are strategically structured to convince customers that PetSmart is an expert in its field.
By stocking a variety of products their way, PetSmart creates a psychological influence on customers, making them think they are buying the best product.
In this way, PetSmart continues to enhance its reputation as a leading expert in pet care, leading to its continued success.
5. Get to know the owner
PetSmart built their brand to cater to owners who want to treat their pets like their children.
It offers in-store rewards systems, grooming and hospitality services, and retail products to help pet owners find everything they need under one roof on PetSmart.
PetSmart understands that owning an animal is a customer’s lifelong commitment, so provides quality food, toys, and other essentials throughout that time period.
6. Various products
PetSmart’s goal is to cater to high-end, niche and mass retail customers in one location, eliminating the need for customers to visit competitors.
It is estimated that PetSmart offers approximately 11,000 different products in its stores, with an additional 10,000 available for purchase online.
The ability to provide customers with professional pet care through a wide range of products helps PetSmart maintain its position as one of the leading retailers.
7. Various services
In addition to offering high-quality pet products for purchase, PetSmart also offers a variety of other in-store services tailored to pet owners.
These include veterinary services, training, grooming, daycare and boarding for a range of furry friends.
PetSmart also advocates for the adoption of unwanted or abandoned animals by partnering with local charities and organizations.
As part of the program, the company hosts adoption days in-store and provides multiple links on its website to connect owners with animals for adoption.
PetSmart’s dedication to animals helps build relationships with its customer base and cements its reputation as a leading pet care specialist.
8. Repeat customers
PetSmart’s commitment to providing customers with a lifetime of convenience helps maximize their repeat customers.
By providing a variety of services and desired products in its store, PetSmart guarantees the return of customers who purchase its products.
Plus, PetSmart offers great deals on pet care, like bulk pet food. Because of this, PetSmart can outshine other competing retailers and establish itself as the pet care specialist.
9. Loyalty Program
To further ensure repeat customers, PetSmart offers a rewards program to motivate customers.
These include 8 points per dollar spent at PetSmart stores or online, as well as free treats. Besides that, PetSmart also offers free surprises for your pet’s birthday.
PetSmart uses rewards programs like these to encourage customers to visit their store and spend generously, thereby ensuring that their customer base lives up to their ethos of serving customers for a lifetime.
To learn more about how PetSmart runs its business, you can drill down on where PetSmart gets its animals, PetSmart’s dress code, when PetSmart restocks, and whether PetSmart drug tests its employees.
in conclusion
PetSmart has established its brand as a leading expert in pet care and a one-stop shop for animal lovers who want to pamper their furry friends.
The retail chain offers a wide variety of products for sale and expands stores to provide customers with additional services such as veterinary, grooming and boarding.
In doing so, PetSmart has successfully positioned itself as a leading pet care brand, offering a one-stop rewards program and a wide range of products and services.
