What are Amazon’s options? (your complete guide)
Customers are always looking for highly rated and exclusively reviewed products on e-commerce platforms so that they can get a guarantee of quality and value when purchasing.
So if you’re browsing Amazon.com and notice the “Amazon Choice” label on any product, you might be wondering – what is Amazon Choice? Here’s what I found out through research!
What are Amazon’s options?
Amazon’s Choice is the black badge that appears on highly rated Amazon products. The award is awarded to one product per search term and is reserved for products that receive high levels of satisfaction and positive reviews. Amazon’s Choice products are competitively priced and ship immediately.
If you want to learn more about the types of products that can be marked as Amazon’s Choice, which products are eligible for this exclusive badge, and more, keep reading!
What products can be Amazon’s choice?
Amazon has a lot of special badges and labels for high-performing products, from sponsored product listings to best-sellers.
Amazon’s Choice is one of the most sought after badges for sellers.
Customers will notice these products at the top of the search result listings, but that doesn’t mean Amazon employees actually hand-picked the items for the listings.
If you notice a badge with a black background and orange-and-white font, that’s Amazon’s Featured Product, reserved for products with high conversion and satisfaction rates.
So, if many customers purchased these items and shared their satisfaction through Amazon review data, they may end up eligible for Amazon’s Choice in their keyword category.
Not only are Amazon’s Choice products reasonably priced, but they also ship instantly.
Amazon’s Choice is the best choice for customers who want to buy a specific item at a competitive time with fast shipping.
It’s almost like some kind of customer testimonial, since successful orders and buyer feedback influence it so much.
Note that this badge applies to products in most categories, so if you’re looking for something from a bar of soap to a new suitcase, it probably has the Amazon’s Choice label.
Why did Amazon create Amazon’s Choice?
Amazon created Amazon’s Choice primarily to help customers decide what to buy and minimize choice overload.
This e-commerce mega-retailer has a huge selection, with tens of thousands of options for many searches like towels or t-shirts.
While Amazon prides itself on its extensive selection, including 10 million products that are eligible for one-day shipping, it’s important to help customers sift through these options and make a decision.
That’s the idea behind Amazon’s Choice: to provide shoppers in a hurry or overwhelmed by the sheer volume of products with a buying guide and products they can trust.
Are Amazon’s Choice and Bestseller Badges the Same Thing?
Many people think that the Amazon’s Choice and Best Seller badges are the same, but they are different.
Both badges are reserved for high-quality listings, but Amazon’s Choice awards are awarded to the best keyword match.
Meanwhile, the Best Seller badge is awarded to the product with the highest hourly sales in its category.
Think of it this way: SEO determines Amazon’s selection, and sales velocity determines who gets the bestseller badge.
If a keyword includes a descriptor, such as “decorative” or “blue,” Amazon’s Selection will best match that description.
A Best Seller badge, on the other hand, will be of any item that sells the most in that category, even though it may not be a 100% match for the keyword search.
Note that some products may become top sellers and get selected by Amazon for similar keywords.
However, if a listing happens to get both, Amazon’s selection seems to take precedence over Bestseller.
How do sellers get Amazon’s options?
Editor’s Choice and star ratings play a key role in determining the success of current and future Amazon’s Choice listings.
Like the Sponsored or Bestseller badges, sellers must meet certain criteria in order for their listings to be eligible for Amazon’s Choice.
Below are the criteria that sellers must meet in order to mark their products as Amazon’s Choice:
- It’s very popular and highly rated by customers
- It is often purchased by customers who search keywords
- It’s available for Amazon’s fast Prime shipping, even though Amazon doesn’t always sell it
- It is priced competitively and has a low return rate
Note that once sellers meet the criteria, they can hold badges for multiple keywords.
For example, for the keywords “decorative plates” and “ceramic plates,” handmade dinner plates might show up as Amazon’s Featured.
Where can I find Amazon’s selection?
When you search for something on Amazon, the results page might only show one item with the Amazon’s Choice badge, and it might be another top seller.
There might also be some items with coupons or discount badges, or new releases that were released within the first 90 days of a product launch, but the main item you’re looking for is Amazon’s Choice.
Remember, the badge is located below the title on a product detail page or in the upper left corner of an image in search results.
Both desktop and mobile displays include Amazon’s Choice, which can also be accessed through Amazon Alexa on the Amazon Echo smart speaker system.
How does Alexa handle Amazon’s selection?
Amazon’s Alexa voice shopping will automatically show you Amazon’s top picks.
So the next time you ask Alexa for a quick grocery list of household goods, remember that the results will likely be Amazon’s picks.
While these will be the first products Alexa recommends, you can always change your mind or choose a different product.
An interesting fact is that Amazon introduced badges immediately after the release of Alexa to help stand out from competing listings and allow customers to find what they need faster.
Are Amazon’s Choice products good quality?
No matter what you’re shopping for, you can expect high quality and great prices from Amazon’s Choice products.
To get Amazon’s Choice, sellers need to make it easy to buy a product, and that usually means Fulfillment by Amazon.
Enrolling in this seller program means that Amazon takes care of order storage, packaging, and shipping for a fee.
Amazon also handles customer service, returns, and exchanges, so both buyers and sellers can rest assured they are well protected.
To learn more about how to get the most out of shopping on Amazon, you can check out our other guides on what are Amazon basics, what sponsorship means on Amazon, and whether Amazon buys gift cards.
in conclusion
Amazon has awarded quality products several accolades, including Bestseller and Amazon’s Choice.
Products with the black Amazon’s Choice badge have high reviews and competitive prices for their specific keywords.
Typically, one product per search team can have the Amazon Featured badge, so it appears at the top of the search listing page.I
If you shop on Amazon and see a product marked Amazon’s Choice; you can trust that it has regular positive reviews and is ready for fast shipping.
Amazon’s Choice also tells you that the product is good for the search term and is available for quick selection via Amazon Alexa.
