Best Buy Target Market (Age, Gender + Demographics)
Best Buy is one of the most popular tech retailers, selling cell phones, laptops, gaming gear, appliances and more!
However, you might be wondering what Best Buy’s target market is and what age group of consumers is responsible for the majority of Best Buy’s sales and revenue.
Look no further! Here’s everything you need to know about Best Buy’s target market!
What is Best Buy’s target market?
Best Buy’s primary target market is millennials with low and middle socioeconomic status. Also, Best Buy is focusing on catering more to women, since men account for a lot of their customers. Best Buy generates nearly all of its revenue from U.S. sales.
Read on to find out what Best Buy’s most popular products are and what time of year the tech retailer is busiest!
What age group does Best Buy target?
Best Buy’s primary target age group is millennials, or those between the ages of 21 and 40. Best Buy is targeting this age group because they are very familiar with the technology.
Additionally, millennials are particularly interested in the latest technology available and have the money to purchase such products. Millennials aren’t the only target market for Best Buy, however.
For example, through Best Buy’s Geek Squad program, customers get answers to all their product questions, in-home IT support, and recommendations based on customer preferences.
Finally, in an effort to help the technologically underdeveloped, Best Buy employees are trained to answer any questions you may have!
What is Best Buy’s Target Salary Level?
Best Buy is dedicated to providing the latest technology and accessories at the lowest possible prices.
As a result, Best Buy is targeting low- and middle-income households, as the tech company believes their low prices will appeal to those consumers.
Plus, Best Buy is trying to cater to these wage earners during the holidays, as Best Buy slashes prices even lower on Black Friday and Christmas.
While Best Buy primarily targets low- and middle-income consumers, the company’s business is structured to appeal to the mass market.
What gender stores buy Best Buy more often?
In the past, Best Buy’s products have attracted more male shoppers than female shoppers.
Products such as video games, gaming accessories and televisions are the most sought-after products among male consumers.
However, Best Buy is focusing on attracting more female customers. In particular, Best Buy has seen an increase in female customers over the past few years.
At Best Buy, some of the top purchases by female shoppers include laptops, office accessories and camera equipment.
What time of year is Best Buy the busiest?
The holidays, Black Friday and Christmas are easily the most popular times for customers to shop at Best Buy.
The tech company ran the slogan “Holiday excitement starts here” in their holiday ads.
Best Buy is selling some of the hottest tech gadgets at the lowest prices on the market during the holiday season.
The extremely low prices have attracted some in-store and online shoppers, making Black Friday and Christmas the time when Best Buy generates the bulk of its revenue.
Where is Best Buy’s consumer base?
Best Buy operates more than a thousand stores around the world. However, Best Buy generates almost 90% of its revenue in the US.
Because Best Buy generates nearly all of its revenue from one market, the company focuses most of its attention on the domestic U.S. market.
What products are most popular with the Best Buy consumer base?
Computing devices and mobile phones currently account for the majority of Best Buy’s total revenue. As a result, Best Buy has the latest smartphones and laptops in the industry.
Additionally, about 20% of Best Buy’s revenue comes from sales of home appliances, entertainment equipment, and technology services such as home setup. Even with the popularity of the Internet,
Best Buy’s revenue comes primarily from brick-and-mortar (in-store) sales, which is uncommon in retail stores in today’s economy.
What products does Best Buy buy?
Best Buy has just about every tech-related thing you can think of! For example, some of the divisions that Best Buy advertises on its website include:
- home appliances
- TV and Home Theater
- Computers and Tablets
- camera
- cell phone
- Audio equipment
- video games
- film and music
- vehicle electronics
- wearable technology
- home and office
- Safety
- Wifi
As you can see, Best Buy has everything you could possibly need to add the latest technological advancements to your home, car or office!
If you can’t find what you’re looking for at your local Best Buy store, the tech retailer makes online shopping easy.
Best Buy, for example, offers convenient same-day curbside pickup for online orders, as well as free shipping if you want the product delivered to your door.
What services does Best Buy offer?
If you need any help with your recent Best Buy purchase, the tech retailer has a number of services to help you set up or learn how to use your new product.
For example, some of the services Best Buy offers its customers include:
- Apple Authorized Service and Repair
- professional tv stand
- Home Wi-Fi Setup
- Equipment Delivery and Setup
- Smart doorbell installation
These services are just a small sampling of what’s available at Best Buy. To see their full list of services, visit the Best Buy website or call your local Best Buy store!
Once you understand Best Buy’s target market, you can also check out our related posts about Best Buy’s price adjustment policy, where to buy Best Buy gift cards, and when Best Buy restocks.
in conclusion
Best Buy primarily targets millennials, the 18- to 40-year-old crowd, as they prefer to own the latest tech devices, such as smartphones and computers, while older generations do not.
Additionally, Best Buy generates most of its revenue from sales of computers and mobile phones in-store and online. The rest of Best Buy’s revenue comes from appliances, entertainment equipment and services.
