Goal slogan (what it is, history and meaning + more)
With more than 1,900 stores nationwide, Target has become one of America’s leading retail stores, known for its easily recognizable and iconic red and white branding.
If you’re a regular at Target, you’re probably wondering – what is Target’s slogan and what does it mean? I’ve done my research and here’s what I found!
target slogan
Target’s slogan is “Expect More.” All stores in all 50 US states use Pay Less’. The slogan represents Target’s core value of providing quality products at competitive prices, and it’s been around since 1994, when Target changed its brand promise.
If you want to learn more about Target’s original slogan, what Target used to be called, and more, keep reading!
What is a target slogan and what does it mean?
Target’s slogan for all of its stores is “Expect More.” Pay Less’, demonstrating its core value of selling high-quality products at competitive prices.
This core value has helped Target become one of the largest retailers in the United States and is thus widely publicized through its slogan.
Target offers a wide variety of in-store products, including food, clothing, home goods, and more, which is why customers can “expect more” due to its variety.
In addition, Target’s products are often well received by customers, and its slogan implies that customers should also “expect more” in terms of product quality.
The idea of ”spending less” at Target represents the great deals and offers that are often used in stores to encourage customers to shop at Target rather than elsewhere.
When did the target slogan start?
Target has been using its current tagline “Expect more.” Pay Less’ has refreshed its brand since 1994.
In a statement about the 1994 changes, Target described the “natural evolution” of its commitment to community giving, value and in-store service, which is reflected in its new branding.
What is a target tagline?
Target’s new tagline, “What We Value Shouldn’t Cost More,” echoes the mantra “Expect More.” Pay less’.
Target’s slogan and tagline imply that Target offers quality products at great prices, which is an important part of its brand.
Note that the Target tagline was added due to the changing role of the Marketing Officer and serves as a framework for the continued evolution of the Target brand.
What was the original target slogan?
Target has been using its “expect more” tagline. Pay Less’ started in 1994 without an iconic catchphrase.
However, Target was also associated with the phrase “Don’t stop living in the red” thanks to an ad in the early 2000s that used the song of the same name.
The phrase refers to Target’s signature red and white branding.
What does Target’s slogan, WWABD, stand for?
Target’s slogan, WWABD, stands for “What Would a Badass Do?”
Remember, this is not an official tagline from Target, but one used by Target employees during seasonal hiring.
Target said it was an expression of the determination and commitment of its employees to its stores during the busiest time of the year.
What was Target originally called?
Target changed its name to Goodfellow Dry Goods in 1902 and then to Dayton Dry Goods Company in 1903.
Then, in 1911, the company that developed Target changed its name to the Dayton Company.
Finally, Target was named in 1962, and the retailer’s name was chosen from 200 possible contenders.
Where did the Target logo come from?
Target’s logo was chosen in 1962 as part of creating Target.
Stewart K. Widdess, director of communications, said it represents hitting the bull’s-eye as Target will successfully deliver merchandise to customers.
The Target logo is a red and white two-tone color palette, making it one of the most recognizable logos in North America.
Now that you know what Target is saying, you can also read our related posts about Target’s target market, Target statistical facts and the best time to shop at Target.
in conclusion
Target has been using its tagline “Expect more.” Pay Less’ has been providing customers with quality products since 1994.
While Target is also associated with other phrases such as “Don’t Stop Living in Red” and “WWABD?”, its slogan is closely associated with the logo, making the Target brand easily recognizable.
