IKEA Slogan (What It Means, Evolution + More)
IKEA has been in business since 1943 and has become one of the world’s largest retailers dedicated to helping customers improve their homes.
If you’re a regular at IKEA, you’re probably wondering – what’s its slogan and what does it mean? I’ve looked into it and here’s what I know about the IKEA tagline!
ikea slogan
IKEA’s slogan is “Let’s Make Your Home Special”, which was launched on the 70th anniversary of the first IKEA catalog. The slogan refers to the implementation of practical solutions at affordable prices to make the daily life of customers easier. IKEA’s current logo has been in use since 1983.
If you want to know more about previous IKEA slogans, IKEA taglines, brand promise and values, and more, keep reading!
What does the IKEA tagline mean?
IKEA’s slogan is ‘Make your home unique’, which was launched in 2021 with the launch of a new catalog, which marks its 70th anniversary.
The idea of making your home unique has to do with IKEA’s desire to improve the lives of its customers through its functional products at affordable prices.
Meanwhile, the new IKEA slogan further touches on the concept of turning the IKEA catalog into a “how-to” for improving customers’ homes.
This has to do with the recent pandemic where many people have been staying indoors.
What was the old IKEA slogan?
IKEA’s previous slogan was “a better life for many,” referring to how its products help improve customers’ lives.
IKEA focuses its marketing content on its customers, often using its catalog to promote and communicate its brand message.
What is IKEA’s slogan?
In keeping with IKEA’s slogan “Create a better life for the many”, IKEA has adopted the slogan “Everyday is better” and featured prominently in its TV commercials.
IKEA launched the Everyday Beautiful campaign in 2017 to encourage the public to celebrate the little things in life.
What is IKEA’s brand promise?
IKEA’s brand promise is “to provide a wide range of well-designed, functional home products at low prices, so that as many people as possible can afford”.
To work with the mantra of “make your home unique” and the old adage “create a better everyday life for many”, IKEA also has a brand promise.
The brand promise can help IKEA build trust with customers and help customers innovate their homes by offering low-cost, high-quality products.
By staying true to its brand promise, IKEA encourages old customers to come back and attracts new customers to try its products.
What are IKEA’s core values?
IKEA lists 8 key values it follows in order to run a successful business. Retailers encourage leading by example and want those who lead by example.
Unity is at the heart of IKEA’s focus and at the heart of caring for people and the planet as it wants to be a positive changemaker in the world.
At the same time, IKEA has a strong desire to offer low prices, which is why cost awareness is a big part of its key values.
Giving and taking responsibility is also central to IKEA’s core values, as it looks to empower people.
Additionally, IKEA is constantly working to update and improve its products to be the best they can be, while keeping the simplicity of its shopping experience as part of its Småland heritage.
In the end, IKEA always wants to be different by thinking uniquely, experimenting and questioning existing ideals to deliver good results.
What is the IKEA logo?
The IKEA logo is an acronym for the founder, the retailer named after founder Ingvar Kamprad, the farm he grew up in Elmtarid and the nearby village of Agonarid.
The first logo was used in 1951 and the current IKEA logo with the retailer’s blue name inside a yellow circle and a larger blue square has been used since 1983.
To learn more about IKEA, you might also be interested in reading information about IKEA’s target market, whether IKEA is ethical, and some interesting IKEA facts.
in conclusion
IKEA’s slogan “Let us make your home unique” has been in use since 2021 and was launched during the 70th anniversary celebration of the IKEA catalogue.
IKEA ensures that its slogan, tagline and brand promise are all in line with its goal of providing customers with quality home and lifestyle products at affordable prices.
