IKEA mission statement (values, motto, vision, etc.)
IKEA is undoubtedly one of the most prolific furniture suppliers in the world. Known for its famous flat-pack furniture, the retailer operates more than 433 stores in various international markets.
But do we really know IKEA? I dug into IKEA’s mission statement to see if we could agree on the company’s core values and vision!
IKEA Mission Statement
IKEA’s mission statement is to “provide a wide range of well-designed and functional home products at low prices, making them affordable to as many people as possible.” The statement represents IKEA’s commitment to inclusivity, accessibility, affordability Commitment to sex and quality. At the same time, its vision is “to create a better everyday life for many people”.
For an in-depth analysis of IKEA’s mission statement, its core values and contribution to sustainability, read on!
IKEA Mission Statement Analysis
IKEA’s mission statement is “Providing a wide range of well-designed, functional home products at prices so low that as many people as possible can afford them.”
From this statement, we can understand IKEA’s long-term goals:
- Provide home solutions
- accessible to all
- Consistently high quality
Mission statements strive to convince customers that low prices do not reflect the quality of their items.
In fact, it portrays the exact opposite. The statement was intended to be inclusive, suggesting that IKEA aims to reach people of all ages, regardless of their financial status.
Also, IKEA’s mission statement puts a lot of emphasis on its furniture style.
This phrasing gives home furnishings a sense of superiority over other products on the market. It also blends style with practicality, a combination most homeowners are likely looking for.
Does IKEA have a mission statement on their website?
IKEA has published its mission statement on its general website under the Vision, Culture and Values page.
The mission statement is easy to find and positively reflects IKEA’s commitment to accessibility.
Additionally, online users can find links to career opportunities near claims to attract potential like-minded employees.
You can also find mission statements in catalogs, brochures and in stores.
What are IKEA’s core values?
IKEA confidently shares its core values across many different media. You may see information about its values in store, in the print media, on social media, and of course on its website.
IKEA’s unashamed transparency helps customers identify with its values and foster brand loyalty.
The brand’s values demonstrate that its high-quality home furnishings reflect the retailer’s entrepreneurial spirit and hard work.
The company also places great emphasis on being a friend of the factory. IKEA does this by being resourceful and promoting sustainability (more on that below).
IKEA promotes eight core values. These include:
1. Unity
As outlined in its mission statement, IKEA is committed to introducing inclusivity in every area of its business. They do this by passing on extraordinary savings to customers and promoting an inclusive workplace.
2. Caring for people and the planet
IKEA openly shares its positive eco-conscious attitude towards the well-being of the planet by making sustainable choices. The company also eliminates the use of hazardous materials to protect its customers.
3. Be cost conscious
To ensure its products remain sustainable, IKEA is constantly reviewing its products to ensure that the price points meet the needs of the mass market. IKEA does this without compromising on quality.
4. Keep it simple
IKEA’s unique style mimics a minimalist approach. The brand also maintains a simple authenticity by implementing elements of its Småland heritage throughout the business. IKEA lives up to this value by naming each product using a range of Swedish nouns and verbs.
5. Update and improvement
Innovation is at the heart of IKEA’s values. The brand aims to foster the highest standards of practical storage, home furnishing, appliances, and decor.
6. Unique and meaningful
Likewise, much of IKEA’s success stems from its obsession with originality. The brand claims it’s not aiming to be like any other.
7. Giving and taking responsibility
IKEA states that it aims to empower people. The brand does this by allowing them to uniquely cultivate their space.
8. Lead by example
For many consumers and entrepreneurs, IKEA is recognized as a market leader. Its commitment to innovation and helping customers emulate authenticity is paramount. IKEA does this by studying its business model step by step and responding to customer needs.
How does IKEA take sustainability seriously?
Sustainability is at the top of the IKEA agenda and the company has implemented a number of strategies to ensure it.
In order to reduce its carbon footprint, IKEA aims to use only renewable or recycled materials by 2030.
It achieves this by using a range of renewable wood-based materials, composite materials and novel textile fiber technologies.
Using recycled materials helps IKEA pass on this mission to consumers, as products made from these materials can be recycled when they are no longer needed.
The company also supports sustainable development by partnering with suppliers who share the same goal of using sustainable resources.
IKEA also adopts IWAY, a supplier code of conduct aimed at protecting its workers and eliminating child labor in the market.
What is IKEA’s vision and motto?
IKEA’s vision is “Creating a better everyday life for many.”
The motto is simple and easy to understand and conveys a strong customer focus. This vision can also help customers feel that IKEA is not just a furniture brand, but a good source.
To learn more about IKEA, you can also check out our related posts on IKEA furniture names, IKEA stats, and why IKEA is so popular.
in conclusion
IKEA’s mission statement reflects its commitment to producing an impressive catalog of high-quality products, offering practical solutions for every home. It also underscores the brand’s commitment to affordable furniture to ensure everyone is included.
IKEA’s core values and how they execute each bit ultimately help them fulfill their mission statement.
