Amazon target market (age, gender, demographics, salary, etc.)
Almost everyone knows what Amazon is because of its wide selection of products and popular fast shipping times.
Although Amazon is a big company, you might be curious about the leading retailer’s target market. For example, where do most of Amazon’s customers live?
Look no further for information on Amazon’s target market; here’s everything I found throughout my research!
What is Amazon’s target market?
Amazon’s target market is upper-middle-class consumers (gender-equal) aged 18-44 who own a home computer or smart device. Also, 60% of Amazon’s target market is from the United States, which prefers online shopping because of its convenience, fast delivery and competitive prices.
To learn more about Amazon customers’ shopping habits and more, keep reading!
What age group is Amazon targeting?
While Amazon has a few typical brick-and-mortar stores (via Whole Foods) in some areas, nearly all of its sales come from online orders.
Amazon ranks 9th globally in overall internet traffic engagement.
In doing so, Amazon seeks to target a customer segment that has access to and regularly accesses the internet, making the younger generation ideal Amazon customers.
Additionally, the 35- to 44-year-old demographic is the majority of Amazon Prime subscribers.
Amazon Prime members get more deals, exclusive deals, and extras than non-Prime members.
However, with the continuous popularization of the Internet, Amazon’s target age group has expanded to all age groups.
Where is Amazon’s target market?
The location of Amazon’s target market extends to any area with access to the Internet.
Now that Amazon has an international presence, the retailer has a huge customer base across the globe.
Although Amazon is the world’s largest technology retailer and a leading grocery retailer, the company still provides a customized shopping experience for users.
Amazon’s pursuit of a personalized shopping experience is another reason why the precise location of the target market is difficult to pinpoint.
Which countries shop the most on Amazon?
Although Amazon is an international company, the US dominates in terms of the number of consumers and the number of products purchased.
As a result, more than 60% of Amazon’s total internet traffic comes from the United States.
Additionally, Amazon customers in the US frequently purchase products from Amazon.
For example, 48% of US consumers visit Amazon more than 1 time per week. 89% of US consumers visit Amazon at least once a month.
With these staggering numbers, it’s clear that Amazon’s main target market is the US.
What is Amazon’s Target Salary Grade?
Amazon’s convenient e-commerce portal and fast delivery times cater to upper-middle-class social groups with an average salary of $51,000.Ton
His group prefers to shop online rather than in person to save time (and money).
Additionally, the online aspect of Amazon is attractive to this group, who are often too busy with work to visit stores.
Plus, it’s easy for this crowd to flock to deals and discounts. Amazon recognizes these spending habits and has dedicated days such as Amazon Prime Day, Black Friday, and Cyber Monday when customers can make big purchases.
What gender buys more on Amazon?
The numbers are pretty evenly split when it comes to which gender stores are more frequented on Amazon.
Amazon’s wide range of products appeals to both male and female shoppers because they can find just about anything they might need!
How often do Amazon customers shop?
Amazon customers are loyal to retailers and buy frequently.
However, Amazon Prime subscribers purchase products even more frequently than non-Prime customers.
For example, 48% of Amazon Prime subscribers make a purchase at least once a week, and 74% make a purchase at least every few weeks.
When you compare these stats to those of non-Prime members, it’s clear why Amazon rewards Prime subscribers with exclusive deals for their loyalty.
As a result, only 37% of non-Prime members make Amazon purchases multiple times per year.
How does Amazon cater to their target market?
Amazon has been able to attract so many customers mainly because of its wide selection of products. Amazon sells nearly 120 million items to appeal to its target market.
Another way Amazon caters to its target market is by constantly repositioning products in response to changes in the retail economy.
Amazon, for example, closely monitors which products sell more frequently and places ads on the site’s homepage.
What kind of lifestyle do Amazon consumers have?
Amazon is targeting consumers with basic hands-on experience with technology and knowledge of Internet navigation.
Additionally, the online portal operated by Amazon is perfect for those who feel they don’t have enough time to do all their shopping in person.
As a result, the lifestyles of Amazon consumers are typically hectic, with the customer base spending time on work or leisure activities rather than shopping.
What factors matter most to Amazon shoppers?
The main factor that attracts consumers to buy from Amazon is price. 82% of Amazon customers say they shop with the e-commerce leader because of lower prices.
Other factors that entice shoppers to shop on Amazon include low shipping rates, positive product reviews and flexible return policies.
These factors lead to over 40% of consumers making at least a quarter of their purchases on Amazon.
Additionally, the majority of people who shop online (46%) visit Amazon first to compare product prices.
Another reason Amazon attracts so many customers is convenience.
Consumers find Amazon.com easy to navigate and it serves as a one-stop shop for all the products they need, saving them the time of running to multiple stores.
About half of U.S. Amazon customers say the convenience of shopping is the main reason they shop with Amazon.
How many people shop on Amazon?
Currently, Amazon averages over 200 million unique visitors per month.
Additionally, Amazon reports approximately 101 million Amazon Prime subscribers in the US alone.
Amazon is the marketplace of choice for many consumers.
Those numbers don’t include Amazon’s global customers because Amazon Prime isn’t available in every region the company operates.
What do Amazon consumers think of the company?
Just because Amazon has a large customer base doesn’t mean its consumers buy into the company’s social and environmental impact.
For example, nearly a quarter of Amazon customers have a negative view of the company’s impact on the environment and retail.
Some see Amazon as a monopoly that doesn’t allow the retail economy to diversify.
However, Amazon has a vast marketplace, and entrepreneurs can combat this by selling their products through Amazon.
Additionally, Amazon recently announced its new climate pledge, committing to net zero carbon emissions by 2040, using 100% renewable energy by 2030, and ordering 100,000 electric delivery trucks.
Once you understand Amazon’s target market, you can also read our related articles on Amazon book sales statistics, how much money Amazon makes and whether Amazon is coming to New Zealand.
in conclusion
Amazon’s low prices, fast delivery and online portal make it easy for middle- and upper-class working shoppers who don’t have time to shop in person because of work.
In addition, younger generations aged 18-30 also prefer Amazon because of the company’s online presence. The majority of Amazon’s customer base is Prime subscribers.
