Does Sephora Price Match (What You Should Know!)
Over the past 50 years, Sephora has established itself as one of the world’s largest beauty retailers, with thousands of stores in 34 countries serving millions of customers every day. To further establish its market dominance, Sephora has more than 300 brands ranging from color cosmetics to hair care.
As a direct option to a treasure trove of beauty products, it’s best to realize whether or not Sephora looks too good to be true. Are you really getting your money’s worth? Read on to find out if Sephora does price matching!
Does Sephora price match?
No, Sephora does not have a price matching policy and generally does not match prices. However, Sephora did price match with five retailers, Bloomingdales, Neiman Marcus, Barneys, Saks Fifth Avenue and Nordstorm.
They do engage in competitive pricing to differentiate themselves from their competitors in the competitive beauty retail industry. Sephora maintains reasonable prices for its products and continuously promotes sales and discounts on its marketing channels.
Sephora will continue to price its merchandise regardless of competitor promotions. So it’s safe to say that Sephora won’t factor price matching into its strategy, at least for the foreseeable future.
Who does Sephora price match?
Sephora says they don’t have a price-matching policy. Sephora isn’t involved in price adjustments either, so you’re definitely paying for what you get. But Sephora did match the prices of 5 specific competitors in the industry.
These retailers include:
- Saks Fifth Avenue
- Neiman Marcus
Since Sephora matches prices with the retailers above, is it safe to assume you’ll always get the lowest prices at these retailers at Sephora? not completely.
Sephora does match prices with these retailers, but only on their regular-priced items. Sephora does not consider its prices during sales, discounts or promotions and will continue to maintain their current prices. In this case, it’s good to always be looking for a sweeter deal.
While not explicitly stated, Sephora also tends to regularly price-match direct beauty retailers, such as:
When it comes to these specific retailers, you should check out their prices and compare them to Sephora’s to see if there’s any chance of a better deal.
Sephora will tend to keep prices similar to Ulta and Macy’s, although Ulta doesn’t do price matching either. So prices will be very similar overall. However, it will depend on how often you look for sales from these retailers.
How to save money at Sephora?
While their prices are inconsistent, fear not because there are still ways to make your wallet a little heavier when you’re shopping at Sephora.
Sephora prices match online and in-store, except when buying online with a discount code. So, no matter what you’re looking for at Sephora, these tips should help.
Become a Beauty Insider
The most obvious way to become a Sephora regular is worth your time and money to apply for their Beauty Insider program. Unlike their other rewards programs, being a Beauty Insider is free, and you still get the benefits!
Use your Beauty Insider account to accumulate points on every purchase at Sephora – you can use your points to save some money. For example, 500 points can get you $10 off your offline and online purchases.
Price protection is a major benefit offered by some credit card companies. Price protection is self-explanatory – if the price of your purchases drops quickly, price protection can help you get a lower price! While the duration of a price protection claim varies from company to company, if you play your cards right, you’ll get a partial refund.
Find a sale
New beauty products are always fresh from the factory. To keep business and people buying, Sephora often holds sales. Always keep an eye out for the sale and beauty deals pages for the latest price drops and deals that you might get your hands on.
While Sephora does price match with a handful of retailers, it still doesn’t pick the lowest price in a competitive environment. As one of the most popular retailers of beauty products,
Given its loyal customers, accessibility, and overall reasonable pricing, Sephora may not necessarily feel the need to price match. However, as a consumer, it’s always a good practice to cross-check prices across platforms so you can save a few bucks a month.
Wondering if other retailers offer price matching? Check out these articles for more information:
Have more questions about Sephora and its policies? Leave a comment below and let’s continue the conversation!