Does Target sell Under Armor? (do this instead…)
Target, one of the oldest discount stores in the United States, has a wide range of departments, including home essentials and apparel.
Bargain hunters head to retailers like Target in search of well-priced items from global brands. So this begs the question, will Target sell Under Armour? We’ll tell you what you need to know!
Does Target sell Under Armor?
Target doesn’t sell Under Armor in any of its stores or on Target.com because the Under Armor CEO pulled stock from Target to boost its reputation. Target customers can instead shop Under Armor at Dillards, JCPenney, Amazon, eBay, Macy’s and Kohl’s.
If you’d like to learn more about why Under Armor was pulled from Target stores and what brands Target carries, read on!
Why Target doesn’t sell Under Armour?
One of Target’s most important competitive advantages is its extensive store and online private-label catalog. Therefore, it does not need to rely on a big brand like Under Armor.
CEO Patrik Frisk decided to stop selling Under Armor at value stores like Target. Frisk claims the decision was based on premiumization to improve its overall brand reputation.
For Target, the campaign has been a blessing in disguise, as it has put its activewear brand, All in Motion, in the spotlight (more on that below).
Which stores sell Under Armor instead of Target?
Under Armor products such as footwear, polo shirts, activewear, sports accessories and swimwear are primarily sold in Under Armor stores.
In the US alone, the company operates more than 153 retail stores and a well-stocked e-commerce platform.
In addition, department stores such as JCPenney and Dillards carry a wide range of Under Armor clothing and shoes for men, women and kids.
Most products traded at these locations are on sale at full price, but always keep an eye out for sales!
Kohl’s is another great place to find Under Armor shoes and apparel in a variety of colors and sizes. You can shop at one of 1,158 Kohl’s locations across the United States.
However, if those stores are still out of reach, Macy’s also offers a similar selection of Under Armor products.
If you want to spend less, try online third-party retail sites such as Amazon, eBay, and Walmart Marketplace.
Is Target’s activewear any good?
Target’s flagship activewear brand, All in Motion, is getting more and more positive recognition.
The garments are not only sustainably manufactured, but also designed with performance-ready technologies.
Additionally, products will include at least one of four elements that enhance mobility: moisture-wicking, SPF 50, four-way stretch, and security pockets.
Customers commented on how light the garment felt when they were exercising.
Other feedback praised the brand’s subtle design without a logo plastered on the front. Also, for the price point, you can’t go wrong!
Does Target sell other activewear brands?
If you’re disappointed that Under Armor is gone, Target also sells Reebok and ASICS, two very similar athletic brands. Plus, you’ll find big names like Mugler’s and Timberlands.
For a wider inventory, consider heading to Target.com, where you can also search for products sold by third-party merchants.
To learn more, you can check out our related posts on Does Target Sell Nikes, Does Target Sell Yeti Coolers and tumblers, and Does Target Sell Crocs.
in conclusion
Target does not sell Under Armor in any of its stores or on Target.com (including the Marketplace). The brand was pulled from Target stores to improve the brand’s reputation and become a more premium brand.
Customers can shop the brand at Under Armor stores, Dillards, Kohl’s, Macy’s and online marketplace retailers. Target offers alternative brand and private label apparel.
