Domino’s slogan (what is it, history + more)
Domino’s, one of the world’s top pizza companies with nearly 20,000 locations worldwide, has recently found success in an uncertain business world.
Since most large restaurant chains have a catchy slogan, you might be wondering — what’s Domino’s slogan? Well, this article will tell you all you need to know, so keep reading!
What is the official slogan for Domino’s in 2022?
In 2022, everywhere from advertising to fixing potholes, you can see Domino’s official slogan “Oh, yes, we did it.” The slogan represents Domino’s innovation, from pizza to app technology to new delivery methods. The slogan has been in use since 2009, when CEO Patrick Doyle decided to start making major changes to the company.
Read on to learn more about Domino’s slogans, including when the slogan changed, where it came from, and other helpful facts!
When did Domino’s slogan change?
In December 2009, Domino’s first used the new “Oh Yes We Did” slogan and campaign after Patrick Doyle became the company’s new CEO.
In fact, the slogan was used in a documentary called “The Pizza Turnaround.”
Where did Domino’s slogan come from?
The story of the Domino slogan involves a troubled pizza business, bad customer reviews, and a startlingly daring ad campaign.
After many years at the company, having served as president of Domino’s America, Patrick Doyle was named overall Domino’s CEO.
At the time, the global pizza chain was trying to grow into a company. Customer satisfaction was low due to mediocre pizza, and the ordering process was not as convenient as it is today.
However, Patrick Doyle himself changed things and contributed to Domino’s success with several innovations and tweaks.
One way he does this is by addressing the negative feedback the pizza chain has received.
Customers often compare pizza crust to cardboard and complain about “processed cheese” and other aspects of pizza recipes.
Instead of ignoring the complaints, Doyle decided to acknowledge them publicly, hoping the company would overcome them and start winning over customers again.
Accordingly, Domino’s released a documentary covering the general criticism of Domino’s pizza.
On top of that, executives explain in the video how the company is responding by overhauling Domino’s pizza recipes.
The documentary ends with the Domino’s logo and the slogan “Oh yeah, we did it.”
The slogan represents a new era for Domino’s, as innovation in pizza and delivery will be a top priority for the growing pizza chain.
What was Domino’s slogan in the past?
Before the current slogan, Domino’s had several other slogans running for a while. These include:
- “You have thirty minutes”
- “Get the door. Here’s the dominoes.”
- “Dominoes. Pizza delivery experts.”
- “It’s good for you”
Some of them, like “You Got 30 Minutes,” are used more prominently by Domino’s than others.
You Got 30 Minutes comes after the decades-long 30-minute delivery guarantee was lifted.
Domino’s has decided to end its 30-minute delivery guarantee due to a lawsuit involving road safety concerns.
Instead, the company created the slogan “You have 30 minutes” as a nod to assurances, but no promises.
The slogan was created in 2007, although the guarantee of free or discounted late pizza was discontinued in 1993 after a lawsuit over a crash caused by Domino’s delivery driver.
What is Domino’s Mission Statement?
The mission statement displayed on the official website of Domino’s New Zealand is as follows:
“Our mission is to redefine convenience by creating inspired food that can be picked up in three minutes or delivered safely in 10.”
This task is unique to Domino’s New Zealand. The rest of the world has different websites and often different strategies when it comes to marketing and branding.
Why did Domino’s change its slogan?
In 2009, Domino’s company slogan was changed from “You have 30 minutes” to “Oh yes, we did it”.
This is due to a sizable rebranding campaign aimed at reviving customer interest and excitement and improving the pizza chain’s overall image.
Domino’s has revolutionized its pizza dough recipe, as well as its sauce recipe and cheese.
Overall, companies are starting to focus on making bold and innovative changes to get customers’ attention.
To learn more, you can also read our post on Domino’s delivery times, why Domino’s are, and whether Domino’s take cash.
in conclusion
Domino’s slogan “Oh Yes We Did” reflects the company’s innovative attitude that has allowed the global pizza chain to grow and become one of the most successful restaurant chains today.
The slogan was first used in a 2009 ad campaign in which Domino’s executives responded to customer criticism of its pizza. The company then explained what it was doing to change things.
