Grubhub meaning (actual meaning + other FAQs)
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One of the most important things a company should do in the first place is to choose a name that is catchy, memorable and relevant to its business.
Grubhub has successfully grown into a major food delivery company, if you want to know what the name “Grubhub” means and how it has played a role in this growth, read on!
What does Grubhub mean in 2022?
“Grubhub” is a combination of the words “grub” and “hub”. “Grub” is slang for food, and “hub” refers to an efficient center of activity or network. Combining these two words yields the fact that Grubhub is a major food source, and the service will feature several local restaurants in one place in 2022.
Read on to learn everything you need to know about the Grubhub name, including the previous name, insight into other aspects of the company’s brand, and more!
What was Grubhub’s original name?
Grubhub has been known as Grubhub for nearly 20 years.
However, in the years after it was founded, the logo and most of the branding referred to the company as Grubhub.com.
That was before internet companies took over the business world, so Grubhub needed to make it clear that it was only available online.
In 2011, as more people used smartphones, apps became more common, and the company became better known, Grubhub stopped using the .com part of its name.
Today, while you can order through Grubhub.com, the main focus remains Grubhub’s mobile app for customers, drivers, and restaurants.
What is Grubhub’s slogan?
Grubhub doesn’t have a slogan because it has moved to a different model where what is considered a “slogan” changes depending on its purpose, such as in commercials.
However, Grubhub produced a widely circulated commercial with the tagline “Grub what you love,” which is what most people now consider the company’s slogan.
This Grubhub slogan is a play on words, combining “grub” with “grab what you like” to tie into the company’s business.
Actual slogans used by Grubhub before include the following:
- Who provides?
- happy eating
- Find out who provides
- Eating is easy
Today, Grubhub does not use a standard slogan anywhere, as is evident in many of its branded merchandise such as bags, shirts, and hats that feature only the company name
Some of the “slogans” Grubhub has used over the past few months include:
- On time, lowest price, or we’ll do it right
- Convenience Now – This is used in how Grubhub offers events that are not just traditional takeout, but also food such as snacks
- Elevate your dining experience – this is used in an event for university students
- Unlimited progress – this is used in campaigns targeting potential new drivers
With these, we can see that Grubhub’s current approach to banners is closer to what is happening in print media like billboards and newspapers.
With these media, the tagline is attached, but it changes depending on the focus of the event.
Why is Grubhub turning orange?
Grubhub changes from red to orange in 2021 as it matches the theme of its new parent company, Just Eat Takeaway, which completed a $7 billion acquisition in mid-2020.
Orange also helps Grubhub drivers stand out from other food delivery services, such as Doordash, which also uses red.
Why has Grubhub changed its logo?
Grubhub has changed its logo more than once over the years and is currently working on its fourth logo, which launches in 2021.
Grubhub may have changed its logo for several reasons, some of them are:
- First change in 2011 – Grubhub modernized its logo, got rid of the “.com” part of it, and tidied it up by taking out the frisbee graphics
- Second change in 2016 – Grubhub changed its logo to light red with all capitals in a straight line.This is a neater design, done by Wolff Olins
- A third change for 2021 – Grubhub changed its logo from red to orange to match its parent company.It also introduces a graphic of a house with a fork and a knife, better suited for icons used in browser tabs and social media avatars
To learn more, you can also check out our post on Grubhub dress code to find out why Grubhub is so expensive and whether Grubhub is safe.
in conclusion
Grubhub gets its name from “grub” and “hub,” slang terms for food and operations center, respectively. This created a name that fit the company’s business model of providing access to multiple local restaurants in one place.
Grubhub has always had only one name, but it launched “Grubhub.com” years after its launch to make it clearer that it’s a fully online service. After gaining popularity and the app becoming more popular, Grubhub discontinued the .com part of its name.
