Instacart Statistics (23 Fun Facts, Trends + Statistics)
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If you ordered grocery delivery, chances are you ordered it through Instacart, but how much do you know about this company? Do you want to know some cool facts about Instacart?
If so, read on to find out some of the most fascinating stats and trends about Grubhub, and I’ll answer any questions you may have!
2022 Instacart Statistics
1. Instacart valuation tops $39 billion in 2021
Instacart’s valuation has grown to $39 billion in 2021, a huge increase from $7.6 billion in 2018 and $2 billion in 2016.
2. Instacart created more than 186,000 jobs by 2019
Did you know that from 2013 to 2019, Instacart created over 186,000 jobs?
Additionally, this number will continue to grow as more people opt for home delivery, such as grocery delivery and retail store delivery.
3. Instacart has over 10 million users
Over the past few years, we’ve seen more people deliver via Instacart than ever before, so it’s no surprise that there are over 10 million users on the platform.
4. Instacart has over 500,000 shoppers
The American workforce has been taking advantage of part-time jobs to earn extra income, and Instacart is a great part-time job for many, especially as more people use Instacart for deliveries.
So the fact that Instacart has over 500,000 shoppers isn’t a shock, and we expect that number to climb over the next few years.
In comparison, Instacart had 130,000 shoppers in 2019, and in 2014 there were only 5,000 Instacart shoppers!
5. Over 45,000 stores use Instacart
As Instacart grows in popularity, we’re not shocked to learn that over 45,000 stores now use Instacart for delivery.
Also, this number will continue to grow as more people opt for delivery services and want them to have other options so they don’t have to go to the store as often.
6. Over 85% of U.S. households have access to Instacart
Instacart is growing in popularity, and Instacart delivery is now available to over 85% of U.S. households.
7. Over 70% of Canadian households have access to Instacart
Did you know that Instacart is also available in Canada and that over 70% of Canadian households can easily access and use Instacart?
However, we think this number will climb over the next few years as more retailers in Canada begin offering delivery via Instacart.
8. Instacart accounts for 45% of grocery deliveries in 2021
An interesting statistic about Instacart is that in 2021, the delivery service will account for 45% of all grocery deliveries, just slightly behind Walmart in grocery delivery.
9. The most popular category on Instacart is frozen meat in 2020
Frozen meat topped the Instacart popularity chart with more than $112 million in sales, the highest grossing!
During the same period, however, lunch meat was the company’s second most popular category with more than $95 million in sales through Instacart.
10. Refrigerated and frozen poultry sales were $87 million in 2020
The third most popular category on Instacart in 2020 was refrigerated poultry with $87 million in revenue.
11. Instacart launches in 5,550+ cities in 2020
Instacart started booming within a few years, and by 2020, it had services in more than 5,550 cities, growing significantly from 25 cities in 2016 to 4,000 cities in 2018.
12. Instacart works in all 50 states
A fun fact about Instacart is that it’s available in all 50 US states, although it’s not yet available in every city.
13. Instacart has over 600 partners by 2020
In 2020, Instacart has more than 600 partners, double the number of partners in 2019 and a significant increase from 165 partners in 2017.
So we can assume that if these statistics continue, Instacart partners will continue to grow and roll out in more cities as more retailers offer the service.
14. Instacart offers over 500 million products
It doesn’t matter what you’re looking for, because Instacart now offers customers over 500 million different products, from groceries to household items, pet products and liquor.
15. Instacart tops $1.8 billion in revenue in 2021
An interesting fact about Instacart is that its revenue has grown substantially in 2021, reaching an estimated $1.8 billion.
Having said that, it took a long time for revenue to reach these levels, which started at $10 million in 2013, grew to $300 million in 2017, and reached $735 million in 2019.
16. Instacart launched July 2012 in San Francisco, California
Launched in July 2012, Instacart started in San Francisco, California and was founded by Apoorva Mehta.
17. Apoorva Mehta was the first driver, shopper and delivery man
One fact we found interesting about Instacart is that founder Apoorva Mehta started out as the company’s first and only driver, shopper, and delivery man.
Also, he didn’t do any grocery shopping himself until he developed the app and was ready to test it.
18. Instacart has multiple ways to make money
Instacart has different ways to make money, such as service fees and delivery fees, and offers members can buy to save money long-term.
Additionally, Instacart charges an average of nearly 23% more for items than stores charge to increase profits, although the price increase could be 5% or 15%, depending on the store.
19. You can become an independent contractor or full-service shopper with Instacart
Instacart enables you to become a full-service shopper or independent contractor, which means you can choose how and how much you want to earn.
Additionally, various factors can change your earnings, including distance traveled and the number of items in an order.
20. Full-service batches earn more than just delivery
Working for Instacart can earn you varying amounts of money, but if you’re a full-service bulk shopper, you’ll make more than a delivery-only bulk.
For example, if you’re a full-service shopper and complete a full-service batch, you can make $7 to $10, but if you’re just shipping, then as a full-service shopper you can at least make Earn $5.
Plus, whether it’s a full-service batch or a delivery-only batch, you’ll keep all your tips!
21. Instacart in-store shoppers are Instacart employees
Did you know that if you’re just an in-store Instacart shopper, you’re considered an Instacart employee despite your part-time job?
Plus, it means you’ll be working regular shifts and getting paid by the hour, and you can choose if you can work as a part-time Instacart employee!
Having said that, the in-store shopper does not perform deliveries, but only works as a shopper in the store.
22. 27% of seniors have used a delivery service like Instacart
A really cool stat about Instacart is that it’s not just young people who use the service, as about 27% of seniors have used a delivery service like Instacart.
Additionally, 24% of seniors are interested in using a delivery service like Instacart, but haven’t done so yet, suggesting that everyone sees online delivery as a possibility.
23. Instacart offers Express memberships for $9.99 per month
A lot of people who use Instacart don’t know they offer memberships so you can get all shipping orders over $35 for free!
For example, Instacart offers an Express membership for $9.99 a month, or you can pay $99 a year for that Express membership and it costs less for the service.
However, if you don’t get a membership, you’ll pay $3.99 plus other fees if your order is over $35, and an additional fee if your order is under $35.
Who uses Instacart the most?
Statistics show that women use Instacart the most, with more than 80% of Instacart customers being women.
Additionally, 40% of customers are parents, 50% are between the ages of 25 and 44, and 30% are between the ages of 55 and 75.
Additionally, about 60% of customers live less than a mile from a grocery store, showing that customers prefer delivery even if the grocery store is only a few minutes away.
Do you make more money with Instacart or DoorDash?
DoorDash gives you a better chance of making money because DoorDash has a higher tip base rate than Instacart.
But whether you work through DoorDash or Instacart, your hourly earnings are similar, so it all boils down to tips.
To learn more, you can also read our posts on ShopRite Instacart, Instacart HQ, and What is Instacart.
in conclusion
We found some fascinating Instacart stats, including that Instacart is valued at over $39 billion in 2021 and has over 10 million users on the platform.
Additionally, more than 500,000 Instacart shoppers and more than 45,000 stores use Instacart for delivery, whether it’s groceries, alcohol, or other items.
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