List of 97 private label Aldi brands (bakery, deli, specials, etc.)
Grocery chain Aldi has brought its no-frills German flair to supermarket shopping, and Americans can’t get enough of it.
From super cheap groceries to interesting weekly Aldi Finds, shoppers are increasingly turning to Aldi.
But did you know that 90% of Aldi’s products are actually private label? This means these brands are exclusive, owned by Aldi and only available at Aldi.
But you might be wondering – are they any good? Well, here’s the full list, alphabetized by aisle!
List of Private Label Aldi Brands
Aldi Discovery/Special Buy Tags
These tags won’t necessarily be available every time you visit Aldi, but the stock rotates weekly so you’ll find some gems in no time.
Many of these items, even compared to Amazon prices, are 50% cheaper.
adventure ridge – Camping supplies such as tents, sleeping bags, hammocks, and even air mattresses.
Ambiano – Small kitchen appliances such as air fryers, pressure cookers, and stand mixers.
Car XS – Car Supplies; if you live in a snowy area in the winter and happen to see their extended heavy duty snow brush, grab it – it’s half the price of anywhere else and it’s a durable workhorse !
bike companion – Cycling equipment.
crane – Activewear and exercise equipment are durable (and look good, too).
Crofton – Kitchen utensils and cooking utensils.
dental guard – Oral hygiene products.
Easy Home – A range of homeware and home accessories including dehumidifiers, steam mops and vacuum cleaners.
Ferex – Power tools such as impact drivers, pressure washers, and even chainsaws.
garden line – the gardener’s best friend! Everything from composters to garden benches to gardening gloves.
research and development – Kids clothes, super cute patterns and styles for boys and girls
rangefinder – Grills and premium grilling accessories – all in an intuitive design.
royal class – Men’s clothing, including T-shirts, shorts, pajamas, shoes and more.
Sierra – Women’s clothing such as dresses, sweaters, cardigans, leggings, etc.
Sol Furniture – Furniture such as feature chairs and desks
Welby – Over-the-counter pain relievers like ibuprofen and acetaminophen – the same as the name brand products!
work area – Power tools such as drills, sanders, tool sets, etc.
multi-sector aldi brand
The brands listed here cover a wide range of products belonging to many sectors, and they are undoubtedly the most popular (and most loved).
I break down these popular and diverse private labels, so read on!
Mamita House – Aldi’s range of Mexican foods. All of Casa Mamita’s products are comparable to name brand products.
german kitchen – This is Aldi’s German range, with everything from soups to schnitzels, the latter a favorite with shoppers.
native – Aldi’s vegetarian and vegan products are great value – usually a dollar cheaper, at least cheaper than Morning Star products. The mocha fudge non-dairy ice cream is especially good.
Oh, and Aldi’s Earth Grown brand has been recognized by PETA, designating it a top grocer.
fit and active – The Fit & Active Collection is designed to make healthier shopping choices easier.
If you do Weight Watchers, you know how expensive it can be to stick to a plan; Fit & Active is very affordable, with products capped at about $5. The caramelized rice snack is a must try!
Fucia – Fusia makes up Aldi’s Asian grocery line, and what it lacks in variety (you won’t find any specialty Asian items, just the basics) it makes up for in cost and taste.
Thailand/India Tour – While responses to red curry bowls have been mixed, tikka masala deserves special recognition for its flavor and ease of preparation, along with pad thai.
small journey – Little Journey makes having babies cheaper, with all the basics covered. Diapers, pull-ups, yogurt pouches, juices, snacks, and even formula and diaper rash are all covered—and they’re all great.
LiveG Free – The LiveGFree brand offers a huge assortment of gluten-free breads, pastas, cookies (whether you’re gravity-free or not, rosemary and olive oil or sweet chili are delicious), bagels, baked goods, and even macaroni and cheese.
Prices seem comparable to name brand until you see a loaf of bread, for about $6, gives you 20 oz, whereas name brand usually only gives you 12 oz.
Mama Cozzi’s – Best on-the-go basic frozen pizza for just $2.50! Then there are specials like Take & Bakes, or chicken, bacon, and ranch flatbreads for less than $5.
pueblo lindo – Aldi’s range of Spanish food.
I especially like the burrito tacos. At just $1.45, they taste great and are good quality—packaged with little breakage, so they really work well when making burritos, crunchy wraps, or quesadillas.
pure nature –Simply Nature products are all organic and non-GMO. They include snacks, dairy, produce, meat and food essentials.
Organic apple cider vinegar is the top of the line, at less than $5 for 33 ounces. (The Prague brand is $6 for a 32-ounce serving.)
professional choice – Definitely one of the best product lines in my opinion.
Expect the kind of items you’d find in a gourmet market, but for a lot less. Some of the more “expensive” items include premium extra virgin olive oil for almost $9 and raw honey (24 oz) for about $6.50. (Real raw honey is $8 – 8 oz!)
winking owl – The Winking Owl is Aldi’s answer to Trader Joe’s Two-Buck Chuck. While it’s less than $2 – more like $2.50 – it’s still very tasty and has a good selection of red and white wines.
Bakery and Bread Aldi Brands
bakery creation – These Pillsbury dupes are valuable crescent rolls, cinnamon rolls and cookies starting as low as $0.89 and going as high as $1.50.
bakery – Bake Shop items look like products you’d find in your local bakery or in the fresh baked goods section of a large grocery store. The quality is comparable to supermarket products, but not as good as homemade.
Cookies, cakes, breakfast breads (such as banana nut bread) and Danish top out at under $5, while super specialties like cheesecake samples run around $11.
baker’s treat – This label has everything you’ve come to expect from Little Debbie, including mini muffins, other individually wrapped cupcakes and streusel cakes, nut bar replicas, and even hand pies with fruit fillings. They are correct tokens and money (no more than $3.50).
Benton’s – Benton’s label works on all cookies, including Aldi’s version of Oreos, breakfast cookies, and even vanilla wafers, but you absolutely must try their Girl Scout cookie dupe!
Caramel Coconut Fudge for Samoa, Peanut Butter for Tagalongs and Lemon Shortbread for a Lemon-Ups/Lemonades mix. They taste pretty much like the real thing, and cost a fraction of that—up to $1.65 a pack!
L’oven fresh – Breads, bagels, English muffins and hot dogs, burgers from the L’oven Fresh line are comparable in quality and taste to name brand products. Even better, there’s only one item over $3, and these buns are keto-friendly.
Aldi’s must-have brands for cooking and baking
Aunt Feng’s house – Pancake mix and pancake syrup (not pure maple syrup) are fine, but the protein pancake mix is nearly half the price of super expensive Kodiak cake.
Baker Point – Baking supplies are very useful (plus, there are no fewer than seven types of baked goods!), and they don’t cost more than $3.
carini – I’m a big fan of cooking oils, especially olive oil and sprays – $3 and under.
cook house – a collection of sheet pan sauces to make weeknight dinners a breeze. It’s under $3 and tastes amazing.
stone mill – Fill your spice rack with these pantry staples – without paying double or even triple the price from McCormick. Stonemill is just as good, and Aldi fans love their “who needs a bagel?” seasoning.
aldi dairy and egg brands
All of Aldi’s dairy and egg products are designer quality because, in some cases, they are the same.
Country Creamery – Butters, including basic butters and specialty butters, such as plain Irish butter or spreadable Irish butter.
mall selection – Specialty cheeses such as Brie, Gouda and Camembert. In some cases, prices are half that of a larger supermarket or specialty store.
friendly farm – Milk and dairy products, including coffee creamer. Check out our discussion on where Aldi milk comes from!
golden rooster – Eggs, including chicken eggs and free-range eggs, as low as $1.35 per dozen and not more than $2.50.
happy farm – All your cheeses, shredded, block, cream cheese, sliced, even curd. Nothing costs more than $5, not even specialty gouda or extra-sharp cheddar.
life journey – Aldi’s Kefir brand is almost a dollar cheaper than most supermarkets.
aldi deli brand
appleton farm – With specialty deli meats here, if you want to create a deli platter without breaking the bank, this is the brand for you. Premium meats cost no more than $8-9.
small salad bar – Great deals on mixed salads, premade salads and dressings, especially the awesome bag of spinach for only $1.35. Expect to pay 20% to 50% less than the prices in the larger supermarkets.
lunch companion – A Hillshire Farms con, the meat at Lunch Mate is pretty darn good, and a 16 oz tub of rotisserie chicken is about a dollar cheaper at Aldi.
Park Street Deli – The label includes hummus, pickles, dips, packaged deli side dishes like chicken salad and potato salad, and even main course meats like pulled pork or coconut chicken.
The quality is consistently top notch and the prices are affordable, especially where you can save $1-2 (at least) compared to the regular grocery store.
aldi frozen food brand
It’s hard to go wrong with Aldi’s frozen section, especially the Season’s Choice microwavable vegetables and potato products (tater tots, chips, etc.), which are fantastic in the air fryer.
belmont – ice cream
breakfast is the best – Freeze breakfast items such as sausages, French toast sticks, and breakfast sandwiches.
Bremer – Frozen entrees, including Instant Pot Microwave Chicken Cordon Bleu and Corn Dogs.
seasonal choice – Frozen fruits and vegetables, including a full line of frozen potato snacks.
Sundae Counter – Ice cream and fruit bar.
aldi meat and seafood brand
pastoral pasture – Hamburger patties and beef products.
Fremont Fish Market – Comparable fish and seafood offerings to Gorton’s for a dollar or two cheaper.
Kirkwood – Poultry Products – View our Aldi chicken buying guide.
there has never been! – Meat guaranteed to be free of antibiotics or steroids.
Parkview – Hot dogs and sausages. Turkey kielbasa is only $2.15; Hillshire Farms is about double that, if…
