Target’s target market (age, salary, gender, etc.)
Target is one of the leading retailers in the United States, known for its upscale product lines, especially in apparel.
However, you might be wondering what kind of shoppers are attracted to specific customers in Target’s marketplace and what kind of shoppers Target’s prices and products attract.
Here’s everything I found out about Target’s target market through my research on the topic!
Targeted market
Target’s primary customer base is women ages 18 to 44, who earn about $65,000 a year. While the majority of Target’s customer base is white or Caucasian, the retailer has noticed a consistent increase in Hispanic customers over the past few years.
If you’d still like to learn more about Target’s customer base and how Target’s customers differ from the competition, read on!
Which genders shop at Target more often?
As for which genders visit Target more often, female shoppers make up a significant portion of Target’s customers.
For example, female shoppers make up between 60% and 64% of Target’s customer base.
In addition, Target attracts more young female shoppers than its retail rivals such as Kohl’s and Walmart.
What is the average annual income of the target consumer?
One of Target’s biggest competitors is Walmart. But Target is targeting a slightly different consumer than Walmart in terms of average annual customer revenue.
For example, the average Target customer earns about $65,000 a year, which is $12,000 more than the average Wal-Mart customer.
Additionally, 25% of Target customers have annual revenues of over $100,000 and 60% of Target customers have annual revenues of over $50,000.
As a result, Target typically markets its products to wealthier customers than Walmart, because its products typically cost a little more than Walmart.
What age group is the target audience?
Target’s marketing strategy focuses on younger customers, especially those aged 18 to 44.
This age group makes up about 60 percent of Target shoppers, so the retailer focuses on selling items that appeal to that age group.
However, Target’s customer base doesn’t just consist of younger generations.
About 12% of Target shoppers are 65 or older. Target attracts more younger shoppers than similar stores.
For example, 48% of Walmart customers belong to the younger generation, and 44% of Kohl’s shoppers are even younger.
Part of Target’s appeal to more young people is the store’s modern clothing and assortment of the latest tech gadgets.
What racial demographics is Target Store targeting?
As for the ethnic background of Target shoppers, the retailer says more than 60 percent of its customers are white or Caucasian.
However, the store has seen a significant increase in the number of Hispanic customers.
For example, in 2012, approximately 10 percent of Target shoppers were Latino or Hispanic. As of 2016, about 20 percent of the store’s customer base was ethnic.
Target also expects its Hispanic customer base to grow as it diversifies its inventory and includes more items to meet the needs of different customers.
What kind of customers shop at Target?
Since a large portion of Target’s customers make more than $50,000 a year, people who shop at Target are willing to pay a little more for higher quality items.
That way, Target’s customers know what they want and want to buy higher-end products, especially clothing.
The downside of Target’s customer demographic is that it’s very similar to Amazon’s target market.
To compete with Amazon, Target offers online shopping, convenient delivery and curbside pickup options, and premium contemporary apparel.
Amazon’s advantage over Target is its broad product selection and significant Internet presence.
How often does your target customer shop?
Target shoppers frequent the store for a variety of items.
For example, the average purchase cycle for Target customers is 47.7 days. Also, each day of the week sees a very similar number of customers.
However, the most popular day for customers to visit Target is Saturday, accounting for 19% of the customer base.
Weekends are the most popular shopping days for many stores because most people don’t have to work.
How much do customers spend at Target?
Target customers spend about $47 per retail store purchase. Additionally, the average Target customer picks 11 to 20 items at a time. This average costs a little more than other stores.
Target customers typically buy fewer items per trip because Target’s items are a little more expensive than Target’s competitors.
Are the target customers loyal to the retail store?
Target offers a variety of services to earn and keep customer loyalty.
For example, most Target stores offer drive-thru and in-store pickup to help customers avoid lines at checkout.
With the Target mobile app, you can shop from home and have a Target associate deliver your order directly to your car.
Target offers curbside pickup for same-day orders, so you won’t have to wait long to pick up your order. Another service provided by Target is the delivery of certain products.
However, not all items offered online are available in-store.
Additionally, Target and Starbucks became partners in 1999, so Starbucks is located in many Target stores.
Target’s stores also include Starbucks (and sometimes Pizza Hut), giving shoppers the chance to grab some food or a cup of coffee after shopping.
How many target locations are there?
Several Target stores are located in the United States, and the franchise continues to grow. That adds up to about 1,900 Target stores in the US alone.
The state with the most Target stores is California, with over 300 stores!
In addition, the city with the most Target stores in the United States is Chicago, with a total of 21 stores.
Target has opened stores in every state in the United States, most of which are concentrated in the northeastern United States.
Is Target a global company?
Even though Target has no stores in the United States or countries outside the US territories, Target is considered a global company because they have distribution centers and headquarters around the world.
Target, for example, has more than 3,000 employees in Bangalore, India, expanding its headquarters to Minneapolis.
Target also has some global employees working as the company’s global procurement team, working with suppliers to create a leaner supply chain.
The Global Sourcing team is also working to make Target a more sustainable company. Some areas of Target employees include:
- Bangkok, Thailand
- Delhi, India
- Dhaka, Bangladesh
- Guatemala City, Guatemala
- Hanoi, Vietnam
- Ho Chi Minh City of Vietnam
- Hongkong
- Jakarta, Indonesia
- Karachi, Pakistan
- Moradabad, India
- Phnom Penh, Cambodia
- China Shanghai
- Shenzhen, China
If you’d like to learn more about Target, you might also be interested in reading why Target is so expensive, Target statistics, and whether Target is an ethical company.
in conclusion
Female customers between the ages of 18 and 44 make up the largest percentage of Target’s customer base. Additionally, the average annual income of this group of customers is $65,000.
Since Target’s customers make a little more money than the rest of the store’s customer base, shoppers are willing to pay a little more for higher-quality products as well as sought-after clothing and shoes.
