Uber Eats Slogan (meaning, history of slogan + more)
Uber Eats has successfully carved a path for itself to become one of the largest food delivery companies in the world.
A big part of that is through strong branding. For anyone interested in learning more about this aspect of the company, we’ve researched the Uber Eats slogan, so keep reading to learn more!
What’s the slogan for Uber Eats in 2022?
Uber Eats doesn’t have a fixed slogan for 2022. Instead, the company chose a different slogan and used it for a while when there was a campaign. These events are designed to announce new features or target different audiences, and the tagline changes to reflect that. The most popular slogan for Uber Eats right now is “delivery now…not delivery”.
Read on to learn everything you need to know about the Uber Eats slogan, as well as other aspects of its branding such as the logo, popular ads, and more!
What slogans did Uber Eats use?
Some of the slogans used by Uber Eats so far include:
- Now give it away…and don’t eat it
- get everything, don’t always eat it
- I’m going to eat tonight
- Put down the spatula and pick up the phone
- take it
- eat local
- Wherever life takes you, food can be delivered
- get the food you want from [city name] Your Favorite Restaurant, Uber Speed
As we established above, Uber Eats uses different slogans depending on the company’s goals at the time.
For example, the last one on the list was used when the company was still new.
At the time, food delivery apps weren’t as popular as they are now, so the slogan was meant to give people a clear view of what was being offered.
What is the value of Uber Eats?
Uber Eats shares the same values as its parent company Uber, which are:
- Go for it – everyone needs to be motivated to do their best and work towards a set goal
- Obsessed with travel – the experience for drivers, restaurants, customers, etc. must be enjoyable no matter what
- Build with Heart – Everyone needs to care about the product and its impact on the people it interacts with
- stand for safety
- Look at forests and trees – pay attention to details big and small without losing focus on any of them
- An Uber – working for the benefit of the company, not just an individual or team
- Diversity of ideas, cultures, identities, experiences, etc.
- do the right thing
What was Uber Eats originally called?
Uber Eats was originally called UberFresh when it launched. At the time, the service was only available in Los Angeles with a small amount of fresh food, namely:
- two salads
- A chicken soup
- a sub
What does the Uber Eats logo mean?
Uber Eats’ current logo is just the company name, written in black and green.
Black is used for the name “Uber” as it is the color of the parent company, while “Eats” is green to evoke freshness.
When Uber Eats first started, its logo included a fork to make it more clear that it was a food delivery service.
The fork was eventually abandoned as the company became more and more popular.
While the logo has undergone some redesigns over the years, the company has mostly only changed the font type and color.
What happened to the new Uber Eats commercial?
In February 2022, Uber Eats ran an ad during the Super Bowl that went viral and prompted federal agencies to step in to warn the public.
The ad is part of a campaign called “Take Out Now…not Takeout”, which aims to show the public that the service can now be used for more than just food.
It features several celebrities including Gwyneth Paltrow, Jennifer Coolidge and Trevor Noah.
However, the part that catches most people’s attention is Nicholas Braun, better known as the Greg of the Heir.
In the ad, the actors tried to eat inedible items like diapers and candles. Braun’s character is drinking some liquid dish soap, which is what caused the controversy.
After the ad aired, the CPSC issued a statement in a tweet, reminding the public of the dangers of consuming soap.
In addition to the usual dangers and statistics that have always existed, this information is intended to respond to the recent increase in people drinking soap because they believe it is a drug.
The tweet has garnered 21,000 retweets and 159,000 likes, while the original ad has more than 10 million views.
To learn more, you can also check out our posts on how Uber Eats makes money, whether Uber Eats is profitable, and what an Uber Eats Pass is.
in conclusion
Uber Eats doesn’t have a set slogan, but chooses to focus on different slogans depending on the campaign. These campaigns have different goals, including announcing new features and targeting specific audiences.
Questions have been raised over an Uber Eats ad that ran during the 2022 Super Bowl with a slogan touting how the service could do more than food. In this scene, one of the actors is shown drinking soapy water, and the government agency had to issue a warning not to do so in real life.
