unaccompanied store
If you want to know how shoppers really decide, you have to be there
How much of the buying process do shoppers remember after they leave the store?
Answer; hardly any! Why? Because of human short-term or working memory, up to 18 seconds of information can be retained. That means things like comparing prices, scanning the aisles, and stopping to check the end of the cable car are forgotten moments after the event. Still, some researchers want shoppers to detail their shopping activities long after they leave the store or much later in focus groups or online surveys.
Now you can see more precisely how shoppers actually decide what to buy or keep on the shelf. In our unaccompanied stores, shoppers literally relive the entire shopping experience as we probe their thoughts, perceptions and motivations. Ask us when you need to understand the actual shopper decision hierarchy.
