Walgreens Slogan (What It Is, Historical Significance + More)
Since Walgreens’ founding in 1901, the company’s brand has undergone many aesthetic changes to maintain its pharmacy and retail market share.
If you’re a regular at Walgreens, you’re probably wondering – what is Walgreens’ slogan and what does it mean? I’ve looked into it and here’s what I found!
walgreens slogan
Walgreens’ slogan is “Trusted since 1901,” which debuted in 2017 and is still used by the retailer today. The tagline references the year Walgreens has been in business and the trust customers have placed in its business. It’s part of a move by Walgreens to become more minimal and appealing.
If you’d like to learn more about Walgreens’ old catchphrase, the history of the Walgreens franchise, and more, keep reading!
When did Walgreens’ slogan change?
In 2017, Walgreens changed its slogan from “In the Happy and Healthy Corner” to “Trusted since 1901.”
This may reflect an increasing shift towards minimalist designs by major brands to attract more customers.
Along with the slogan, the Walgreens logo has also been changed to a two-tone palette of red and white, furthering the shift towards minimalist design within the company.
What does Walgreens’ slogan mean?
The new Walgreens tagline is intended to represent the beginnings of Walgreens Corporation.
“Trusted since 1901” refers to Charles R. Walgreen, founder of Walgreens, who started the business in 1901.
The “trustworthy” element in the logo represents the popularity and success of the Walgreens brand and is designed to attract customers as a reliable retailer.
It also aims to inspire trust in Walgreens from new customers while enhancing the retailer’s reputation.
Note that one of the original logos for the Walgreens brand featured the tagline under “The Pharmacy America Trusts,” which is also referenced in the new tagline.
The repeated reference to “trust” is likely a marketing strategy used by Walgreens to emphasize its excellent customer service through the trust placed in them by existing customers.
What was Walgreens’ first slogan?
Walgreens’ first slogan was “In the Corner of Happy and Healthy,” representing the brand’s purpose as a healthcare retailer.
“On the corner” indicates how many Walgreens stores have traditionally been built on corners.
It’s a strategic move designed to attract customers from far and wide to Walgreens, thereby driving the company’s sales.
The use of buzzwords such as “happy” and “healthy” also facilitates the company’s offering of products and services related to pharmacy, health and wellness for customers.
What is the greeting at Walgreens?
In addition to the tagline, Walgreens is posting a “Be Well” greeting in stores, which Walgreens employees often say to customers during the checkout process.
In 2015, however, Walgreens chose to ditch the traditional greeting and implemented other customer service changes, such as requiring employees to greet customers by name.
Walgreens’ new personable approach aligns with its mantra of building trust and repeat business with customers.
To learn more about Walgreens, you can check out our other guides on why CVS and Walgreens always go together, some interesting Walgreens stats, and whether or not Walgreens is a franchise.
in conclusion
In 2017, Walgreens changed its tagline to “Trusted since 1901,” a reference to the retailer’s years in business and an attempt to reference the trust it has built with customers.
As part of this change, Walgreens has also chosen to engage with customers on a personal level by changing customer service, which includes greeting customers by name and thanking them for their purchase.
