What are Facebook Impressions? (your complete guide)
Facebook has many unusual features and profile options. Impressum is one of those options.
If you’ve been browsing the “About” information of a page, you may have come across this section. To learn what it’s used for, read on.
What are Facebook Impressions?
Impressum is a statement of authorship and contact information for that author. On a Facebook page, this would include who manages the page and who’s contact details. While many businesses use this section, it is most commonly used by businesses in Germanic countries that require Impressum.
For example, what information to include and who needs Impressum, read on.
What are examples of impressions?
In a nutshell, Impressum is the section of a business’s “About” page that displays legal information. Many businesses also put their official contact information in this section if the user wants it.
If you have a larger business, your legal department will usually create an Impressum when you need it. Not everyone needs Impressum as these are not very important in all countries.
In most cases, Impressum traditionally contains all the information needed about the author of the page.
Depending on your type of business, you will need to include your name, address, contact information, trade registration number, VAT number and other information.
In short, this page should contain all the information people might need to contact you or find your business.
You can simply list this information in the Impressum section. If your business requires any license numbers or registration numbers, please include these.
Who needs to impress on Facebook?
Impressums are generally only used in large quantities in Germanic countries. In these areas, it is generally illegal to leave a mark on a website.
The imprint only contains a statement about who the owner of the page is, including their contact information and any important numbers.
In general, if you are not in a Germanic country, it is recommended to include at least your contact information.
However, those living in areas where Impressums are required by law need to be more careful when building an Impressum.
In Germany, the Law Society is very active in sending cease and desist notices to Impressum’s websites and pages that do not contain legal requirements. Mainly for this reason, Facebook includes a section for this information.
However, in the US, Canada and many European countries, at least this information is not required.
What should be included in the impression?
Impressions will vary depending on the type of business you have. Generally, all Impressums will include the business name, contact information and address.
Generally, any contact information should be included, although you do not need to include everything.
However, if there are any identifying numbers associated with your business or license, then you should include those numbers as well.
Also include the name of the business owner or page manager.
This document is intended to provide legal proof of the author of the page, so the author should be included – whoever it may be within the business.
If you have any official legal sites, then you may also want to include links to those sites.
Often, having more information is better than having too little. In regions where there are no laws surrounding this information, it may not be as important.
However, in Germany you may want to seek legal advice about putting one of these together.
How to create impressions on Facebook?
Creating an impression on Facebook is easy. Not every business needs to do one of these.
However, in Germanic countries such as Germany, Switzerland and Austria, sometimes the law requires a declaration of ownership of the pages.
To create one of these sections, select Page Options from the menu on the left. There should be a small orange sign next to it.
Next, go to the page where you want to add information. Click “Edit Page Info” in the left menu. Scroll down a bit to find the Impressum section. Add all your information there. Your changes are automatically saved.
Is Impressum mandatory?
In most parts of the world, imprinting is not mandatory. However, in Germanic countries, an imprint is sometimes required. Therefore, you will need to check your local laws to see if you are legally obligated to have one of these.
While this information is required, it is not necessary to use the word “Impressum” to include this information.
However, in many places, it’s best practice to include everything under Impressum so it’s easier to find.
After all, if all the information is there and labeled “Impressum,” it’s hard for a lawyer to argue that you don’t have an Impressum.
The exact content required for this Impressum also varies. Usually, this only needs to include contact information and the author of the website.
However, it is usually best to include more information to avoid potential legal consequences. For example, any license numbers and identifying information for the business may need to be included.
For those living where this information is required, you may want to speak to a local lawyer who can ensure you include all the necessary information.
To learn more, you can also read our posts on Facebook Engagement Score, Facebook Timeline, and Facebook Pay.
in conclusion
Facebook Impressum is a section on the About page where you can add your “Impressum” information. While this information is not common in many countries, it is required by law in some Germanic regions.
Even if you don’t live in one of these countries, it’s a good idea to include contact information in this section.
Typically, Impressum contains information about the author of the website (which can be a company or a specific individual) and contact information for that person. Contact information can be anything from phone numbers to physical addresses.
However, most companies include multiple contact options.
