What is Facebook Instant Experience? (your complete guide)
Because of its huge user base, Facebook is a hotbed for advertisers. If you want to reach a lot of people quickly, you can use Facebook.
To encourage this, Facebook has optimized its ad experience. Advertising on Facebook is very easy thanks to their tools. One of these tools is Instant Experience, which we’ll explore below.
What is Facebook Instant Experience?
Facebook Instant Experience is an interactive ad format that advertisers can use across Meta’s various platforms. These ads come in many shapes and sizes, from videos to interactive catalogs. However, the ability of users to interact with ads and their full-screen mode is largely what sets them apart from regular ads.
Read on for information on the use of these ads.
Should I use Facebook Instant Experience?
As you might expect, using Facebook Instant Experience has several benefits. If not, then these ads will not appear.
First, the most important benefit is that these ads are not as limited as some of the other options. For example, you can advertise anywhere and wherever you want. Overall, they offer more freedom than other ad options.
They offer a “fully immersive” ad experience that may increase engagement. Plus, load times are shorter, so users are less likely to click away from your ad.
Additionally, you can use these ads for a variety of different content types. For example, video, text, and images are all suitable for instant experiences.
Also, many users like that these ads are very easy to pick up in a short amount of time. In fact, Facebook offers a number of templates that allow you to quickly create ads without much background knowledge.
So you can usually start creating these ads right away.
With all these benefits, there are many reasons to use Facebook Instant Experience. However, that doesn’t necessarily mean they’re the perfect decision for everyone.
What can you do with Facebook Instant Experience?
While this is one type of ad on Facebook, there are actually many types of content that can be used in this format.
For example, users can watch videos (the most common type of content used with instant experiences).
However, you can also set up a photo carousel, browse product images, and view the catalog.
Often, businesses also add links to their web pages. In this way, users can also access products they are interested in or learn more about your company.
Where is Facebook’s Instant Experience?
To add or edit Instant Experiences on Facebook, you need to navigate to your business’s ad settings section. This area can be found in your Ads Manager.
As you might expect, this area contains everything you need to successfully advertise on Facebook.
After navigating to the “Ad Settings” section, check the box titled “Add Instant Experience”.
Now you can add new experiences or edit old ones.
If you want to edit an old experience, click Search Existing Instant Experience. Scroll down until you find the experience you want to edit.
Remember that while editing, your previous experience will not be deleted. Instead, you’re just copying and editing the experience.
Once you find the experience, click Preview, then click the Copy button in the upper right corner.
You can now edit your copy of the instant experience.
How to use Instant Experience in Facebook Ads?
Because Facebook works so hard to simplify ads, Instant Experience ads are easy to create, manage, and edit. Everything you need to experience advertising instantly can be found on Facebook’s Ad Manager.
You can find easy-to-use templates for free on the Facebook website. You can then easily edit your product information, add videos, and upload images.
Essentially, many of these templates are designed to grab the viewer’s attention. For this purpose, the template has options such as video collection, image carousel, and slideshow.
Of course, you can also create your own Facebook ad from scratch.
How do you publish an instant experience?
Publishing an instant experience is very simple. First, you’ll need to open your business’s meta ads manager, which controls all ads on the meta site. Next, click the Create button to start a new instant experience.
Next, you need to choose a target that supports the instant experience. Of course, you need to choose it carefully as it affects the templates available.
Now you can add campaign details, A/B tests, and other information as needed. You’ll also need to choose your budget, placement, optimization, and audience. For the most part, it’s just like any other ad.
Select Next after filling in all required information. Next, you’ll be asked to identify which accounts this ad is for.
Finally, you’ll be asked to select the desired ad type. There are several different options, from collections to single images. However, your choice depends on your campaign goals.
In the Target section, be sure to select Instant Experience to ensure the ad is published as an Instant Experience. Next, you will be able to choose your preferred template.
Now all you have to do is follow the template’s instructions. Upload your media, along with any necessary text, in the ad creative section.
Once done, you can choose to publish to complete your ad.
To learn more, you can also read our posts on Facebook Pay, Facebook Pixel, and Facebook Reach.
in conclusion
Facebook Instant Experience is a form of advertising that allows users to interact with ads. However, there are a ton of different Instant Experience ad types.
For example, viewers can watch videos, browse products, view entire catalogs, browse images of tagged products, or scroll through a carousel of images.
Also, when the user clicks on these ads, they are displayed full screen. Therefore, they are considered more successful and attractive than other ad types.
