Why are Sony TVs so expensive? (10 reasons)
Do you want to buy a new TV? If so, you may have checked out some prices from various brands. If you’re shocked after seeing Sony’s price tag, you’re not alone.
Currently, Sony has a reputation for being more expensive than other TV brands, but there are many reasons for that. Read on to find out why Sony TVs are so expensive, and whether they’re ultimately worth the money.
Why are Sony TVs so expensive in 2022?
1. Sony has a strong brand
With so many electronic products on the market, companies have to make a name for themselves. This is where branding comes in.
Sony is a brand that people recognize. Brands build trust and consistency over time.
So people are more likely to buy with confidence when they see the Sony name attached to a product.
Despite its many branches and subsidiaries, Sony still sells a wide variety of electronic products under one corporate name.
From kitchen utensils to computers, people can see Sony products everywhere. So it’s easier for Sony to charge more for other devices like TVs.
For example, if you see two TVs in a store, some aspects may influence your final decision.
Let’s say one is a pricier Sony TV and the other is an unknown brand with a slightly lower price. TVs are a big deal, and the Sony name can guide your decision.
2. Sony uses clever marketing tactics
In addition to useful products, companies need strong marketing to sell merchandise. It has to appeal to the target audience and provide the product they need at the right time.
Sony has a wide audience because everyone uses electronics, including TVs.
Therefore, its marketing strategies are as diverse as its target consumers.
Sony uses social media, celebrity promotions, TV commercials, and even advertising at professional football games.
Sony has invested heavily in research, development and marketing.
When a company understands its market well, it can use it to create higher demand and higher prices.
3. Sony has a good reputation
Sony was founded in 1946. For 70 years, the company has built a reputation in the electronics industry.
This company has a long history of producing reliable, durable products, and people know it.
Likewise, it is a global brand and a leader in technology. No matter where you are, there’s a good chance you’ll find a Sony product.
Because of its broad and positive reputation as a company, people are willing to pay big bucks for Sony TVs.
4. Expensive screen technology adds to the cost
Sony is constantly researching and updating its screen technology. This process costs money, which in turn adds to the value of the Sony TV.
In 2022, Sony’s A95K QD-OLED TV model won the annual TV Wars award as the best 4K TV on the market.
TV test experts judged the competition and found the screen technology to be of high quality and lived up to expectations.
5. Top-notch image quality
Sony prides itself on its high-performance TVs. Everyone knows that Sony TVs have excellent picture quality.
These TVs are fast, bright and lifelike so shows and video games come to life. Sony TVs handle motion well, so there shouldn’t be lag or pixelation when watching.
6. Sony TVs have very thin screens
As TV technology has advanced, they have also gotten thinner. Remember when TVs were cube-shaped and needed a stand?
Since the launch of flat-panel TVs, Sony has been trying to make them thinner, look sleeker and take up less space.
In 2015, Sony released the Sony BRAVIA X900C, a TV so thin that it rivaled the thinnest smartphones in the world at the time.
Sony continues to release thin and light TV models that people are willing to spend because they want a big screen without the bulk.
Instead, they wanted something that would hang easily on the wall, like a painting that wouldn’t stick out of the wall.
7. Sony TVs are for gamers
Video gamers know that screen quality matters. Sony TVs are known for being suitable for video games.
Sony TVs are very game-responsive and can keep up with the fast-moving, high-definition of modern gaming.
So video game lovers don’t need to worry about lag, stuttering, or screen tearing.
8. Sony TVs have a long lifespan
Sony TVs are designed with high-quality components to last.
At least, Sony TVs can last 4-6 years. This is when it lasts on the highest setting. However, most people don’t keep the TV on all the time.
Sony TVs can last 7-10 years if properly cared for and used at normal frequencies.
9. Sony doesn’t make its own OLED panels
One of Sony’s screen technologies is OLED, or Organic Light Emitting Diode. These panels provide brighter, sharper high-contrast images.
Since the OLED panels are made by LG, Sony may have to pay more for it, raising the price even further.
10. Sony adopts a premium pricing strategy
Premium pricing strategy is to maintain a certain image for consumers. It creates buzz around the brand and helps buyers see it as a higher quality luxury item.
Consumers looking for quality products expect to pay these higher prices. Since Sony wants to maintain that image, the company has priced the TVs accordingly.
To learn more, you can also read our posts on where Sony phones are made, Sony is a Chinese company, and SonyLIV.
in conclusion
Sony TVs are more expensive because the company has good branding, marketing and a good reputation. It has developed a range of quality products that buyers can trust.
However, consumers are also willing to pay more because Sony’s TVs are durable and of high quality. These TVs use advanced screen technology to create a better viewing experience for shows and video games.
