Why is Nordstrom so expensive? (10 reasons)
Nordstrom is one of America’s premier department stores with a long history and a wide range of businesses.
During that time, it gained a reputation as an expensive store, and many wondered why. If you want to know the reasons for this perception, read on!
Why is Nordstrom so expensive in 2022?
Many shoppers at Nordstrom consider it more expensive than some of its competitors, which can be attributed to Nordstrom’s policy of stocking American-made products, even though they are more expensive, the quality of the product and service makes it a luxury The reputation of the brand stockist, and, among other factors, the reputation of the store itself.
If you’re wondering why so many people think Nordstrom is so expensive, stay tuned!
1. Nordstrom Stocks American Made Products
Nordstrom’s policy is to stock American-made products to support local industry and play on the patriotic sentiments of customers.
Although Nordstrom has less control over where its brands make products, it sells products designed and manufactured in the United States.
Often, textile factories are located abroad because of lower production costs, especially labor, rent, and a friendly tax system. Therefore, these companies can charge lower prices.
By sticking to products made at home, Nordstrom incurs higher production costs, which are passed on to customers.
2. Nordstrom stocks premium products
Nordstrom stocks high-quality apparel from luxury brands and their own brands.
That said, luxury brands are known for their high-quality materials and skills used in the final product. Also, some are handcrafted with a high degree of perfection and uniqueness.
Even Nordstrom’s own brands are of high quality. Of course, all of this adds to the final cost of the product, which in most cases will be higher than usual.
3. Nordstrom sources its products ethically
Following its strict standards, Nordstrom does not stock unethically produced products.
For example, if the product is made from animal parts, the animal must be raised legally and humanely.
Additionally, Nordstrom does not stock products made from animals that have been victims of poaching.
The company also does not stockpile products whose manufacture causes environmental degradation.
Additionally, Nordstrom does not display products made in sweatshops under exploitative conditions.
In doing so, it’s to avoid backlash from a demographic that increasingly forms the core of Nordstrom’s habits; young buyers with a conscience.
Nonetheless, all this comes at a price. By not cutting corners, Nordstrom had to pay more for its products and sell them as a premium, attracting a premium.
4. Nordstrom Stocks High-End Products
In addition to quality, some of Nordstrom’s high prices are due to its prestigious brand.
That is, customers buy these custom brand names because of the prestige associated with them, often advertised by celebrities to reinforce the perception of prestige.
As a result, customers are often willing to pay exaggerated prices.
5. Nordstrom is a well-known department store
Not only does Nordstrom stock quality branded products, it’s also a respected brand.
That being said, shoppers will be proud to see themselves carrying a Nordstrom bag, as it signals that they are discerning.
As you can imagine, this reputation is no accident, as it has been brewing for over a century.
Building and maintaining such a reputation is neither easy nor cheap. Ultimately, customers end up paying a premium.
6. Nordstrom delivers great service
Nordstrom is so known for its customer service that other businesses are taking notice. It strives to keep up with customers, not the other way around.
Additionally, the company capitalizes on customer needs and caters to them before they become urgent.
For example, it is conducting business in a more ethical manner, in line with the preferences of its conscientious customers.
Nordstrom must invest in its people and infrastructure to provide attention to detail, and those costs can only be recovered from prices above the average product price.
7. Nordstrom Offers Massive Discounts
Nordstrom also operates Nordstrom Rack, which sells its unsold inventory at a discount.
At times, out-of-season high-end brand products are discounted by more than 50%, which helps bring more customers to the Nordstrom brand and eliminate excess inventory.
So, to make up for the losses from the discounts, Nordstrom had to make up for those losses by charging higher prices at Nordstrom stores.
8. High marketing costs
To maintain its position and make customers aware of its products, Nordstrom had to invest heavily in marketing.
Some products, especially well-known brands, sometimes need to be promoted through celebrity connections, which can be expensive.
As a result, all these overheads eventually find a price and act to push it up.
9. Nordstrom Jewelry
The jewelry sold by Nordstrom is friendly to most people. That said, prices range from tens of dollars for no brand name to hundreds of dollars for fine jewelry.
But it’s not uncommon for high-end jewelry to cost over $20,000, depending on the brand. Any store that sells such a high-priced product cannot escape the expensive label.
10. You bought the wrong Nordstrom
Nordstrom has some expensive products, sometimes worth tens of thousands of dollars. However, almost all products exist in a price range that can accommodate most people.
No matter what you’re looking to buy, you’re likely to find a wide variety of items at prices you can afford.
With a few tricks, you can pay less. For example, you can choose to shop at Nordstrom Rack, where you can buy high-end brands at massive discounts.
Also, if you buy anything you need at Nordstrom at the stated price and don’t find a cheaper alternative, you’ll find that Nordstrom is expensive.
To learn more, you can also read our posts on why Nordstrom racks are so cheap, what is Nordstrom Local, and what is Nordstrom Rack.
in conclusion
Nordstrom has become one of the most expensive department stores in America. However, behind the name is premium luxury and impressive customer service.
Prices are comparable to other stores in some cases, and may be lower with some smart shopping.
