What is Wawa’s Siptopia? (when, where, why!)
Wawa has amassed a following since its founding as a convenience store and is now the brand people turn to for a selection of snacks, bagels, tea, coffee and more.
One of the reasons Wawa has grown so fast and gotten so much attention is that its marketing and social media engagement has made it a brighter place to get your favorite food and drinks.
If you know Wawa, you’ve probably heard of Siptopia, but what exactly is Siptopia? Let’s find out!
What is Wawa’s Siptopia?
Siptopia is a Wawa event that sells handcrafted drinks at amazing prices during the summer. During Siptopia, the price of the Mocha Coffee and Passion Fruit Refresher is reduced by only $1.99. They also sell some limited edition drinks.
However, the campaign also included some promotions and appeared through radio shows, TV, social media and even T-shirts.
According to the Brownstein Group:
Brownstein launched a unique brand campaign called “Siptopia”. Siptopia is a magical world where Wawa’s handcrafted beverages become “smiles in cups”. The World will inform the entire event and drive awareness and social impact for 10 weeks in Florida, followed by a stay in the Mid-Atlantic.
Events like this are more than just a special discount opportunity, as well-designed marketing campaigns attract many people to the Wawa craze.
You’ll be able to get better deals until around September 10th, so if you like their drinks, take advantage of it!
When is Siptopia?
Siptopia is held every summer. Usually July-September, but dates vary.
Customers can always follow the Wawa homepage as they always have lots of announcements about Siptopia.
What is Brownstein Group?
The Brownstein Group is a US-based global advertising agency network that has been helping several popular brands with their advertising, marketing and social media strategies, including Wawa.
Managing Director Erin Allsman said:
We focus on our clients’ business, seeing the unseen and hearing the unsaid. We discover unexplored areas and advocate the paths less traveled.We create events that move people, inspire change and drive extraordinary results for our clients
One of their big ideas was Siptopia, which helped increase sales by 58%, making it one of the most successful marketing campaigns for the Brownstein Group and driving Wawa’s success and popularity significantly.
Read: Does Wawa Sell Gift Cards?
in conclusion…
Siptopia’s promotions are still going on, so if you want to keep having fun in Wawa, make sure you do so before summer ends.
While there’s no specific date as to when it will end, and information about it is pretty vague, we have to assume it ends on September 10, just like Siptopia did when it first came out.
Keep an eye out for more deals and promotions at Wawa on drinks and food, including the Kevin Hart Mix and Pumpkin Spice Season.
Wawa is always full of ideas, so if you like Wawa, you’ll enjoy the deals, and let these events be a little excuse to enjoy their products, even though Siptopia is more about marketing events.
