Does Abercrombie own Hollister? (and more FAQs!)
Abercrombie & Fitch Co. is a renowned fashion brand known for Abercrombie & Fitch as its leading clothing brand. Major brands sell sports and outdoor apparel to adults. So, does Abercrombie own Hollister?
Yes. Hollister is Abercrombie’s most successful brand. Targeting teens and young adults, the brand sells summer-themed clothing throughout the year. Although slightly different, Hollister is owned by Abercrombie & Fitch. Therefore, the origin of the clothes is presumably the same.
We’ll discuss the differences between the brands, who owns them, and whether the two brands share clothes. If you want to learn about these and more about the brand, sit back, relax, and read on.
Is Abercrombie the same as Hollister?
So we already know that Abercrombie & Fitch Co. does own Hollister, but are these the same brand with a different name? Not really!
There are many differences between Hollister and Abercrombie, let’s take a look at some of them below.
When was the brand established?
When the name “Abercrombie” is mentioned, it usually means Abercrombie Kids or Abercrombie & Fitch. The Abercrombie & Fitch brand was established in 1892, while Abercrombie Kids was established much later, in 1998, when the company’s first launch was a success.
Speaking of Hollister, the brand was established even later, in 2000. Another brand, technically owned by Hollister rather than Abercrombie, is Gilly Hicks, which was founded in 2008. Therefore, the last two leading brands were established much later. When Abercrombie & Fitch opens for business.
Brand’s target audience
Despite belonging to the same parent company, all Abercrombie brands serve distinct audiences. Abercrombie & Fitch is primarily for adults as it is a specialty retailer of quality apparel, outerwear and fragrances.
Abercrombie Kids, on the other hand, is aimed at children between the ages of 5 and 14. Meanwhile, Hollister is primarily aimed at teenagers and young adults between the ages of 14 and 18. Another brand, Gilly Hicks, also serves as the parent brand for Hollister’s same age group.
Types of clothing sold
While the branding initiative is the same for all, the types of clothes sold in stores are slightly different.
When it comes to Abercrombie & Fitch, they sell outerwear for your workout or athletic comfort. The brand’s Kids Edition offers kids comfortable clothes that also look great. Hollister is known for selling clothing that “unleashes the endless summer spirit inside everyone.” The Gilly Hicks brand sells underwear and underwear to women.
Brand size
Although Abercrombie is the parent brand, brands such as Abercrombie Kids and Abercrombie & Fitch under the brand are not as big as Hollister. Hollister is also the brand that made Abercrombie truly famous.
product price
Since Hollister is geared towards teens and competes with other such brands, clothes here are much cheaper than Abercrombie & Fitch and Abercrombie Kids.
To sell cheap clothes, they also have to make cheap clothes, so the quality of Hollister clothes is slightly inferior to other Abercrombie brands.
Does Hollister sell Abercrombie?
No. Hollister stores only sell Hollister products, while other Abercrombie brands only sell their own clothes, both online and in brick-and-mortar stores. For this reason, some people don’t even know that Hollister is associated with Abercrombie.
Since the quality of the clothes varies and people go to Abercrombie for the brand name, they don’t interchange the two names. So if you want a Hollister product, head over to their store or website to buy it.
Who owns Abercrombie and Fitch?
Abercrombie & Fitch Co. is a parent company founded in 1892 in New York, USA. The brand was founded by David T. Abercrombie and Ezra Fitch. Yes, the brand is named after them too.
Currently, the company’s CEO is Fran Horowitz-Bonadies in 2017. Before her, the company was owned by ousted Mike Jeffries. The brand’s president is another businesswoman named Kristin Scott.
Are Hollister and Abercrombie jeans the same?
Although belonging to the same parent company, the brands do not share clothing. So while Hollister and Abercrombie jeans look the same, they are different. Jeans vary in color, material, and price.
In fact, the two brands Abercrombie & Fitch and Hollister have very different color schemes. Hollister jeans come in earth tones of brown, crimson and pale powder blue. In contrast, Abercrombie’s clothes will have dark grays, crisp whites and contrasting reds.
Which is better, Abercrombie or Hollister?
Honestly, it depends on who buys the clothes. They also have different target audiences. Hollister is the brand for people who want cheaper clothes and are teens and looking for cooler clothes. And for a more grown-up look, Abercrombie & Fitch is the brand for you.
Can I use an Abercrombie gift card at Hollister?
Not really. When you buy a gift card or e-card, it can only be used in the country and brand of the store in which it was purchased. So, to shop at Hollister, you need a Hollister Gift Card.
Is American Eagle part of Abercrombie?
American Eagle and Abercrombie are similar brands founded nearby, but these two are completely different companies. Abercrombie and American Eagle were founded by different people and have no connection to each other.
Is Abercrombie more expensive?
Abercrombie & Fitch clothes are considered luxurious, which means they are very expensive. Hollister’s clothes, on the other hand, are much cheaper.
So if you want an Abercrombie branded garment, the brand name will also cost more. Plus, the clothes are obviously made from better quality materials.
Want to learn more about Abercrombie? Check out our related articles to find out if Abercrombie has free returns, whether Abercrombie accepts Apple Pay, and when Abercrombie will restock.
in conclusion…
Now you know that Hollister is owned by Abercrombie, but there are differences between them. Hollister targets teens and young adults who want California style, while the Abercrombie and Fitch brand targets more mature adults.
Hopefully now you know the differences and similarities between these stores!
