Why is ASOS so cheap? (What to know!)
Clothing and cosmetics can be found at ASOS, an online store catering to a wide range of customers. One of the best things about ASOS is that the price can sometimes be considered a pretty good deal. Why is ASOS so cheap?
ASOS can be considered a deal when shopping online as some items found on their website are cheaper than other name brand options. The fact that ASOS has completely lost the brick-and-mortar experience is one of the biggest reasons it’s so cheap. Other reasons ASOS is so cheap include production, in-house branding and quality of merchandise.
What is ASOS?
Clothing and cosmetic stores like ASOS offer a wide range of products to meet the needs of a wide range of customers. When the store was established, its main purpose was to sell AsSeenOnScreen apparel.
The founders of ASOS wanted people to be able to use the clothing and accessories that famous actors wore in movies and TV shows.
At times, ASOS tries to provide clothing for babies and toddlers, but it is not as popular as the former audience they target, young people.
After they switched back to young adult fashion and apparel, their business returned to normal.
Where is the foundation of ASOS?
Apart from an online store, ASOS does not have any physical stores. It can be confusing if you need to contact the retailer for any reason. Here are some details about ASOS.
ASOS Headquarters
ASOS is headquartered in London, UK. Because of this, ASOS is a popular choice for people living in European countries.
To date, the artistic concept for the ASOS brand has been developed in Litchfield, Staffordshire.
ASOS factory
The vast majority of ASOS factories are located in China, India and Turkey. Romania, Bulgaria, Sri Lanka also have a large number of ASOS factories.
There are also ASOS factories in the UK, Greece and Italy. There are plans to open new factories in other countries as needed.
customer service
ASOS offers an extensive customer service program that will assist customers who encounter problems or problems along the way. Most items ordered through ASOS have a convenient 28-day return policy.
If there are questions about ordering, payment, delivery or products, customers can find most of the answers here.
How does ASOS work?
In addition to fashion apparel and accessories, ASOS also offers cosmetics. ASOS works with independent and small businesses to sell their products and designs online.
Currently, ASOS has no brick-and-mortar stores and has no plans to build one.
Why is ASOS so cheap?
There are several reasons:
lack of location
ASOS is a cheaper alternative to many other online retail stores because ASOS doesn’t have a brick and mortar store to focus on. Everything is done online through the ordering, payment, shipping, processing and delivery process.
Production outsourcing
Products for in-house brands are often outsourced from other factories around the world. ASOS, for example, has its headquarters in the UK, but most of its factories are located elsewhere in China, India and Turkey.
This means that the cost of goods is different in these countries, so outsourcing is a cheaper option.
Multiple brands, multiple choices
ASOS offers over 850 different brands. While the big brands that everyone is familiar with around the world are still about the same price, you’ll find smaller chain brands selling similar items at lower prices.
This is a big advantage of trying to find something cheaper. Most small chains don’t sacrifice quality for pricing, nor do they have to pay for big marketing campaigns or brick-and-mortar stores like most online retail giants.
own brand
ASOS offers its own brand, developed, created and manufactured by it. Including:
- ASOS 405
- Yasuo Design
- ASOS Luxury
What makes ASOS different?
There are a few things that make ASOS different from other online retailers, which adds to the reason it’s cheaper to buy there.
online only
ASOS is a pure online retailer. The company has no brick-and-mortar stores or employees to run them. For ASOS branded merchandise, there are factories, concept art centers and distribution centers. Because of ASOS’s purely online business model, the goods it sells are cheaper.
wide choice
At ASOS you can find over 850 different brands from all over the world. You can order from the collection and ship it to over a hundred different countries. Prices and delivery methods may vary depending on your location.
no animal testing
ASOS’ cosmetics are advertised as vegan and cruelty-free. People who care about cosmetic quality and testing will appreciate this. When animals are not involved in the process, it can make certain items much cheaper to produce than those who routinely test animals and pay for it.
own brand
ASOS offers in-house brands developed, created and manufactured by ASOS Corporation. Some of these brands include:
- ASOS 405
- Yasuo Design
- ASOS Luxury
Does the product reveal cheap prices for ASOS items?
While there’s no guarantee that everything you’ll find on ASOS will be cheaper than elsewhere, ASOS does offer the best quality items at the lowest prices.
These goods are made from outsourced resources from other locations in factories around the world. This helps reduce the cost of certain products, especially in-house brands that focus on creating unique products for the company.
While some brands will eventually let you down with the quality of the fabric or fabric, most of the brands on ASOS are not cheap. Each piece is carefully crafted with the highest quality materials available in the area where the factory is located.
Want to learn more about ASOS? Check out our related article to find out if ASOS is legal?
in conclusion
ASOS is an online retailer that sells fashion, designer clothing and cosmetics at a fraction of the cost of other online retailers.
There are many reasons why ASOS is cheap. Some of this is because ASOS doesn’t have a brick-and-mortar store to keep up.
Instead, ASOS relies on its outsourced factories and distribution centers in other countries to provide quality products at much cheaper prices.
