Is Great Value a Walmart brand? (Everything is known!)
Walmart is one of the most popular grocery stores. Since its inception in 1962, the company has adopted a sound financial strategy that has enabled it to achieve its current position in the retail business. Its mission is “to save people money and give them a better life,” which reflects the ideals of company founder Sam Walton.
In addition to offering a wide range of products from popular brands, Walmart has created a brand that aligns with its mission. The brand is called Great Value. Read on to learn more about this particular brand, including the products under it and whether Walmart plans to get rid of it.
Are Value Brands Walmart Brands?
yes. Great Value is a brand of Walmart. Walmart first launched Great Value Grocery in 1993 to offer affordable products of similar quality to rival national grocery chains. Later, in 2009, the joint venture revamped the food line, testing and tweaking some 5,250 products and launching 80 new products.
To learn more about Great Value and Walmart, read on…
Who owns Value Food?
As mentioned, Great Value is a Walmart brand. Knowing this, it’s easy to see that Walmart is the brand owner. Other Walmart-owned brands include Wonder Nation, Time and Tru, George, Terra & Sky, and Secret Treasures, among others.
Is Walmart moving away from high-value brands?
If a brand’s products don’t meet expected sales, businesses often drop them. Unfortunately, this is the case with Walmart’s Great Value brand. Here are some great value discontinued foods that are no longer available, according to Walmart.com:
- Great Value Organic Instant Oatmeal, Oatmeal & Flax
- Great Value Red Tornado Soda
Who manufactures high-value products?
Sara Lee is the best-known maker of great value groceries. Together with ConAgra, they produce products such as cheese, coffee, salsa and peanut butter. Walmart gets its milk from its Indiana dairy.
Here are some of the actual manufacturers behind Great Value’s basic products:
Kraft: Mayonnaise
Recent reports indicate that Kraft is Great Value’s mayonnaise maker. Aside from the packaging, the only difference between the two brands’ products is the price. Expect to pay $3.88 for a 42-fluid-ounce can of Great Value mayonnaise, or an extra $1 at Kraft Foods Equivalent.
Butter: Land O’Lakes
Bluebonnet and Land O’Lakes are rumored to be the makers of Great Value butter. At Walmart, expect to find butter brands from these companies and Walmart locations that make their own butter products. However, which of them is less expensive?
What you spend on half Land O’Lakes butter sticks is half what you’d pay twice ($5.88) for a double pack of eight butter sticks. Simply put, one ounce. The value for money is 32.1 cents for an ounce. Land O’Lakes butter costs 18.4 cents.
Bread: Sarah Lee
Bread is the staple groceries of every household. Sara Lee manufactures Great Value breads in a factory that produces private label and Nature’s Own breads. So you don’t compromise on quality every time you buy Great Value’s bread.
For comparison, a 20-ounce loaf of whole-wheat bread costs $1.48, while the same loaf at Nature’s Own costs $10.99.
Bacon: George’s Prepared Meals
George’s Prepared Foods, a Tennessee-based company, is reported to be a producer of Great Value pork products, including bacon. Why pay more when Walmart’s green value bacon tastes like the big brands?
Grains: Kellogg’s and General Mills
Kellogg’s and General Mills are rumored to be the makers of Great Value cereal. Instead of paying $3 for a 24-ounce box of Frosting Chips at Kellogg’s, you can save a few cents by buying Great Value Frosting Chips for $2.93.
There are several other cereals under the Walmart Great Value brand, including Berry Shortbread, Honey Nut O’s and Cinnamon Shortbread, to help families on tight budgets stretch their spending even further.
Cheese: Conagra
Reliable sources indicate that ConAgra is responsible for the production of Value Cheese.
It produces cheese in factories spread across several states. Walmart offers a range of great value cheese cubes, shredded cheese, cheese spray and cheese cubes.
What should you always buy at Walmart?
When it comes to saving money, Walmart is your go-to retail store. Here are some pretty low-priced items at Walmart:
bottled water
Staying hydrated should always be a priority. With 3 cents an ounce off Polish Spring Natural Spring Water, there’s no better place to save on all your bottled water needs than at Walmart.
If you prefer other water brands, you don’t need to worry, as Walmart offers the most popular brands at lower prices than your local convenience store.
soft drink
Walmart lets you buy 12 packs of its Great Value brand soda for just $2.68. Plus, you can get decent bargains on name-brand soft drinks like Pepsi and Coca-Cola.
biscuit
From Little Debbie and Pepperidge Farm to Nabisco favorites, Walmart has all the cookie options you could possibly crave.
With its reasonable prices, this store is really the perfect place to buy these treats. Plus, Walmart always gets the latest limited-edition flavors from Chips Ahoy, Teddy Grahams, and Oreos.
chips
Of course, everyone loves a bag of crisps, and the retail giant keeps stocking them at great value.
If you need more convincing to quench your thirst, it helps to know that Walmart also carries delicious regional brands like UTZ, Mac, and even Cape Cod.
candy
Walmart’s candy line is out of this world with all your favorite jelly beans, chocolates, lollipops, mints and fudge.
Even? You can buy candy in bulk, so you can buy a whole case of chocolate bars.
cereals
If your family loves their cereal, the best thing you can do for them is to start buying in bulk at Walmart stores.
With a selection of brands like Quaker, Kashi and General Mills, this supermarket is your one-stop shop for all your breakfast essentials.
dry goods
Between your local grocery store and Walmart, you’re sure to find cheaper pasta, rice, and instant noodles at the latter. The store also offers low-calorie and gluten-free pasta options for those who prefer a healthy diet.
Want to learn more about Walmart? Check out these related posts to find out if Walmart accepts Apple Pay and when Walmart will restock.
in conclusion
Great Value by Walmart has a well-known manufacturer behind a well-known product and is truly an amazing brand. Sara Lee, Kraft, and General Mills are just a few of the great-value grocery makers.
The brand was founded with the core purpose of producing high-quality and affordable products for the millions of Walmart consumers.
While the brand has been doing well, some products, such as Tornado Red Soda and Instant Oatmeal, had to be discontinued after not meeting expectations.
